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Why hospitality and social media are such a good fit

While many companies are still coming to grips with how they need to change their approach as a result of the rise and rise of social networks, one industry is well placed to capitalise on it right now. Well before Facebook was even a glint in Mark Zuckerberg’s eye, the Hospitality industry has been delivering [...]

By Andrew Grill | Posted January 17, 2011 in social media | Tagged customer service, hospitality, Hyatt Canberra, icmarkhopkins, Intercontinental, International Hotels Group, Mark Hopkins, Mark Hopkins San Francisco, San Francisco, social media, social networks, Suite, twiter | Comments (7)

What could destroy Twitter? Great customer service

Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just ourselves that had a bad experience with companies, as everyone else receives great customer service from their [insert any [...]

By Andrew Grill | Posted November 3, 2010 in social media | Tagged ad age, adage, bt, ceo, chief executive, complaits, customer complaints, customer service, customer service issues, destroy twitter, dim bulb, great customer service, hearing, Jonathan Salem Baskin, Listening, newspaper, ombudsman, PR, product development, product feedback, self publishing, social intelligence, TIO, twitter, twitter tax, vodafone | Comments (4)

Twitter practice with yammer

A trick I have been using with my large corporate clients who are nervous about unleashing their teams onto twitter for customer service is to setup a safe training environment using Yammer . Yammer is essentially a corporate version of twitter, which is completely private as you need to log in with your corporate email address [...]

By Andrew Grill | Posted October 12, 2010 in social media, twitter | Tagged corporate twitter, corpotate social media, customer service, social media monitoring, twitter, twitter practice, twitter tips, yammer | Comments (1)

The twitter tax and what it really says about your business

Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]

By Andrew Grill | Posted September 25, 2010 in twitter | Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare | Comments (16)

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

By Andrew Grill | Posted June 6, 2010 in social media | Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies | Comments (35)

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009. It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash. As rightly identified by Dave Evans in a recent [...]

By Andrew Grill | Posted October 16, 2009 in social media | Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars | Comments (4)