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Mobile internet users 60% more likely to accept mobile advertising says Nielsen Mobile

I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web. Key takeaways from the report included The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK [...]