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Tag Archives: credit crunch


 

The battle between the suits and the creatives is back on

I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“. In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on. Quoting from the article, John says “Four decades later, [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , , | Comments (0)

Telematics update view on mobile advertising

Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising. Hear over to Telematics Update to read my views.  Thanks Thomas for the opportunity to respond to the discussion. In summary – the current environment presents marketers with a [...]

By Andrew Grill | Posted October 30, 2008 in opinion | Tagged , , | Comments (0)

Mobile phone ads hit by spending curbs says the FT

A recent report in London’s Financial Times by Tim Bradshaw claims that “The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets. Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television [...]

By Andrew Grill | Posted October 14, 2008 in opinion | Tagged , , , , , , , , , , | Comments (4)

The ALDI effect and how it will benefit mobile advertising

Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]

By Andrew Grill | Posted August 25, 2008 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (6)