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Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website… Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in [...]

By Andrew Grill | Posted March 12, 2010 in social media | Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic | Comments (2)

The MMA are totally embracing mobile for London event

I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]

By Andrew Grill | Posted September 16, 2009 in mobile | Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB | Comments (0)

an almost perfect mobile campaign

A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]

By Andrew Grill | Posted April 6, 2009 in advertising | Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing | Comments (1)