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How Twitter needs to walk a fine line with advertisers

A recent scoop from Tim Bradshaw (@tim) at the Financial Times during #canneslions last week pointed to Twitter taking a bolder stance with advertising on the 5 year old micro blogging site. Quoting from Tim’s article According to three people familiar with the situation, Twitter’s plans under consideration would see “promoted tweets” appear in their [...]

By Andrew Grill | Posted June 26, 2011 in twitter | Tagged @katies, @tonyw, ad relevance, cannes lions, canneslions, color.com, Facebook.Facebook ad revenue, financial times, FT, Katie Jacobs Stanton, promoted accounts, promoted trends, relevant advertising, social media advertising, tim bradshaw, Tony Wang, tweet deck, tweet relevance, tweetdeck, twitter, twitter ad revenue, twitter ad reveue, twitter ads, twitter advertising.promoted tweets | Comments (8)

The ALDI effect and how it will benefit mobile advertising

Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]

By Andrew Grill | Posted August 25, 2008 in advertising | Tagged advertising awards, aldi, aldi effect, aldi effect mobile advertising, aldi effect on advertising, cannes lions, consumer spending, context, credit crisis, credit crunch, credit crunch and mobile advertising, economy, mobile advertising, mobile operators, permisison based, profile, q research, recession, relevant, targeted, tesco, Tomi Ahonen | Comments (6)