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Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars | Comments (18)

Gruen transfer UK update

Many of you will remember that I am a big fan of the Australian TV show The Gruen Transfer, and I was one of the first UK bloggers to post about it when the show launched in July 2008. There has been much speculation about the UK taking the series, and in this week’s Campaign [...]

By Andrew Grill | Posted May 3, 2009 in advertising | Tagged ABC, akqa, australia, bbc, BBC3, campaign, Campaign magazine, DDB, Georgina Murray-Burton, gruen, gruen transfer, James Hilton, Richard Huntington, Saatchi & Saatchi, Wil Anderson | Comments (0)

Would a TV show about advertising work in the UK?

An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008. This is a show “all about advertising”, and quoting from a recent story in Campaign below The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer [...]

By Andrew Grill | Posted March 15, 2009 in advertising | Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp | Comments (2)