LondonCalling.co » thoughts on all things social and mobile

RSS

Think big, act small, scale fast – advice from Procter & Gamble on mobile advertising

At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]

The just-in-time presentation option

Here in Budapest, the Mobile Marketing Association (MMA) has been holding a 2 day mobile marketing forum. I was fortunate to have been asked to give a presentation on the morning of the first day, thanks to Roland Tauchner from DIMOCO who was the one actually scheduled to present. At dinner in downtown Budapest on [...]