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London 2012 Olympics O2 sponsor deal is no different from previous games

I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]

What could destroy Twitter? Great customer service

Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just ourselves that had a bad experience with companies, as everyone else receives great customer service from their [insert any [...]

The twitter tax and what it really says about your business

Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room. MIP Digital kicks off [...]

Why call centres need to embrace twitter & IM for customer suppport

Like many people in the UK, from time to time I have to call a support line for an internet or mobile / service provider about some sort of problem. I am sure I am not alone at dreading the thought of making this call – being put on hold, having to push 1, 2 etc [...]

Top 50 Australian marketing blogs 2009

Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list.  Each year B&T look at the blogosphere in Australia and anoint their top 50.  This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com.  Interesting that a mobile blog scrapes in at number [...]

BT Dials Phone Convergence – Red Herring

UK carrier will introduce a corporate service that links the fixed and mobile networks. September 14, 2006 Source: http://www.redherring.com/Article.aspx?a=18558&hed=BT+Dials+Phone+Convergence British Telecom, the United Kingdom’s largest telecommunications company, said Thursday it will introduce BT Corporate Fusion, a fixed-mobile convergence service targeted at large corporations. The telecom company, which is in the process of a $17-billion upgrade [...]