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Jonathan MacDonald with the facts on the Blyk story

Busy day here in Amsterdam at the Mobile Advertising 2009 conference, with my friend Jonathan MacDonald chairing – I’m up tomorrow. Today there has been a lot of noise and discussion in the press about the changes at Blyk and in Jonathan’s post ”Blyk Is Not Closing: The Facts As Of 13th May 2009 “ he [...]

Ad funded model to rival Blyk launches in Croatia

At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet. They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”. Now while they did not say it on stage, this is [...]