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Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website… Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in [...]

By Andrew Grill | Posted March 12, 2010 in social media | Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic | Comments (2)

an almost perfect mobile campaign

A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]

By Andrew Grill | Posted April 6, 2009 in advertising | Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing | Comments (1)

Is twitter a serious business tool or just a complete waste of time?

Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites – but is it really a serious proposition, or one of a number of ways you can now waste your time? [...]

By Andrew Grill | Posted June 26, 2008 in opinion | Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist | Comments (6)