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Mobile to the rescue for Black Friday online sales

I am in San Francisco at the moment, meeting with the PeopleBrowsr crew and some other key clients and partners. I arrived over the weekend, so had a chance to indulge in some retail therapy on a wet Sunday afternoon. What struck me is that everywhere I went, people were talking about or promoting Black [...]

Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying “The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has [...]