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Brands expect investment in mobile marketing to double

ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]

By Andrew Grill | Posted September 17, 2009 in mobile marketing | Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton | Comments (1)

Gruen transfer UK update

Many of you will remember that I am a big fan of the Australian TV show The Gruen Transfer, and I was one of the first UK bloggers to post about it when the show launched in July 2008. There has been much speculation about the UK taking the series, and in this week’s Campaign [...]

By Andrew Grill | Posted May 3, 2009 in advertising | Tagged ABC, akqa, australia, bbc, BBC3, campaign, Campaign magazine, DDB, Georgina Murray-Burton, gruen, gruen transfer, James Hilton, Richard Huntington, Saatchi & Saatchi, Wil Anderson | Comments (0)

Mobile Content conference in London 18 – 21st November

I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks. The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired [...]

By Andrew Grill | Posted November 3, 2008 in conference | Tagged akqa, conference chair, future of mobile, IIR mobile content, jonathan macdonald, mobile advertising, mobile advertising conference, mobile content conference london, ring ring media | Comments (1)

London agencies AKQA and PHD go head to head for yell.com mobile business

As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application. Back in July, we reported on the updated Yell mobile mapping application. Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 [...]

By Andrew Grill | Posted September 22, 2008 in advertising | Tagged akqa, download, gmm, google mobile maps, location, mobile campaign, moble agency challenge, moile application, navigation, phd, yell mobile | Comments (0)