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Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

3rd party ad serving on mobile – a good start

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]