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David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999.  It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]

What does a Mobile Advertising Evangelist actually do?

This is a question my wife and parents have been asking me for a while now.  David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London. Read what he found out over on his site.