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Shaun Gregory from Blyk on mobile advertising

I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article,  (the bolding is mine for emphasis) Shaun who is the UK CEO [...]

Ad funded model to rival Blyk launches in Croatia

At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet. They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”. Now while they did not say it on stage, this is [...]