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Only you can save mobile advertising

John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]

With mobile it’s personal – marketers must respect customer information

Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage. I won’t name the company concerned because they have removed my mobile number [...]