Welcome to London Calling, the place for mobile thinking. Since 2000 The Actionable Futurist, Andrew Grill has been providing advice, opinion and the latest thinking on all things mobile, digital and the impact on business and society. This blog is an archive of Andrew’s posts relevant to mobile advertising and location based services. To read Andrew’s latest thinking, please head over to his blog at ActionableFuturist.com

23 million people in the UK already using their mobile phones to make purchases

Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association [...]