Welcome to London Calling, the place for mobile thinking. Since 2000 The Actionable Futurist, Andrew Grill has been providing advice, opinion and the latest thinking on all things mobile, digital and the impact on business and society. This blog is an archive of Andrew’s posts relevant to mobile advertising and location based services. To read Andrew’s latest thinking, please head over to his blog at ActionableFuturist.com

Personalised outdoor advertising

I saw this outdoor ad in a London underground lift just before Christmas.  It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder [...]