London Calling » social media

One to watch in 2K11 is custom profile site about.me

Following on from my recent post about trends to watch in 2011 (now apparently to be called 2K11), thought I would post about a site worth watching in 2011. I first came across about.me from a link on a person’s twitter bio that directed me to a profile at the site. The simplicity of about.me [...]

By Andrew Grill | Posted December 21, 2010 in social footprint, social media | Tagged 2011, 2K11, about, about me, aboutme, aggregation, analytics, aol, AOL acquires about.me, custom profile, dashboard, digital footprint, early adopter, facebook, faebook, flavors, flavors.me, flickr, google, linkedin, name search, one to watch, personal analytics dashboard, personal branding, reputation management, seo, slideshare, social brand, social branding, social footprint, social profile aggregation, trends 2011, twitter, twitter bio | Comments (2)

Firefly Millward Brown’s 10 rules for engaging with social media

I picked this up while browsing for something else but thought it worth posting. Market research company Firefly Millward Brown recently presented the results of the first global qualitative research study into consumers’ general attitudes and behaviors towards brands in social media. A summary of the findings is below – more information can be obtained here. [...]

By Andrew Grill | Posted December 20, 2010 in social media | Tagged firefly, firefly millward brown, millward brown, rules, social media, social media behaviour, social media face, top 10 social media | Comments (6)

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

FT.com Publishes ‘Mobile in the Boardroom’ Report

New report finds that business professionals are significantly more willing to pay for online mobile content than consumers. • 60 per cent of business professionals use their handsets to browse content on the mobile web • Over 40 per cent of business professionals use their handsets to access news and current affairs content • iPhone [...]

By Andrew Grill | Posted December 9, 2010 in social media | Tagged financial times, FT mobile, FT mobile boardroom report, ft.com.Steve Pinches, mobile, mobile in the boadroom | Comments (1)

Bonfires & Fireworks – Daren Rubins of PHD compares social media with bonfires

In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London. I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of [...]

By Andrew Grill | Posted December 7, 2010 in social media | Tagged 19 november, advertising, advertising.communites, agencies, Alex Hole, big digital debate, Bonfire, bonfires and fireworks, Burger King, clients, community, Daren Rubins, David Hilton, facebook, Firework, Grant Millar, haymarket media, media owners, Media Square, News International, phd, Roger Parry, Sarah Power, social media, Sony Ericsson, Stephen Haines, traditional agency, traditional media, Vizeum, YouGiv | Comments (1)

A picture is worth a thousand words

I snapped this outside Gloucester Road tube station on Thursday 2nd December. It clearly needs no caption – but describes the travel misery facing London and most of the UK at the moment.

By Andrew Grill | Posted December 2, 2010 in social media | Tagged #uksnow, chaos, evening standard, london, picture, snow, travel | Comments (1)

FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

My Taptu for Android and iPhone to challenge Flipboard & eliminate “filter failure”

Taptu, the social media and technology company, is announcing the release of My Taptu, its new social news aggregator available for the iPhone, iPod Touch and Android devices. Aimed directly at solving the problem of information overload (or what’s been called “filter failure”), My Taptu gives you instant access to the latest buzz on all [...]

By Andrew Grill | Posted November 9, 2010 in mobile, social media | Tagged androd, flipboard, information overload, iphone, Mitch Lazar, mobile, my taptu, mytaptu, rss, social, taptu | Comments (2)

What could destroy Twitter? Great customer service

Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just ourselves that had a bad experience with companies, as everyone else receives great customer service from their [insert any [...]

By Andrew Grill | Posted November 3, 2010 in social media | Tagged ad age, adage, bt, ceo, chief executive, complaits, customer complaints, customer service, customer service issues, destroy twitter, dim bulb, great customer service, hearing, Jonathan Salem Baskin, Listening, newspaper, ombudsman, PR, product development, product feedback, self publishing, social intelligence, TIO, twitter, twitter tax, vodafone | Comments (4)

Do we need influencers or advocates?

Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

By Andrew Grill | Posted November 1, 2010 in influence, social media | Tagged @vodafoneUK, advocate, advocates, celebrities, Edelman, facebook, influencers, innfluencer, Michael Briro, social intelligence, social media, social media monitoring, social media today, sure signal, suresignal, trust barometer, twitter, vodafone | Comments (6)

Using your own branded short URLs part 1

One of the limitations of twitter is that if you want to share a website link such as http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1 then the link actually takes up a number of valuable characters (83 to be exact) – more than half of the 140 available in a single tweet. The answer of course is to use one of a [...]

By Andrew Grill | Posted October 31, 2010 in social media, URL shorteners | Tagged bbc, BBC short URL, bit.ly, bit.ly alternative, bit.ly short url, bitly, bitly alternative, bitly alternatives, bitly competitor, bitlypro, bity.pro, branded short URL, branded URL, coke, CokeURL, FT, geek chic, im, Independent, j.mp, lc.tl, london calling, Malcolm Coles, mcol.es, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short branded urls, short brander url, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tr, tweetdeck, twitter links, url, url short, urls, wadds, wadds.co, wunderman, yourls, yourls.org | Comments (16)

Using your own branded short URLs part 2

This post follows on from part 1 where I introduced the concept of short URL services and how some companies and individuals have started to deploy customised URL shorteners. So now you’ve made the decision that you want your own short URL service (like the one I use, lc.tl) – what next? Well first of [...]

By Andrew Grill | Posted October 31, 2010 in social media | Tagged .cx, .tl, backtweets, bbc, BBC short URL, bit.ly, bitly, bitly.pro, bitlypro, bity.pro, branded short URL, branded URL, chromed bird, coke, CokeURL, domai.nr, eurodns, eurodns.com, FT, geek chic, ghandi.net, im, Independent, lc.tl, london calling, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tippex youtube, tr, tweetdec, tweetdeck, twitter links, two letter domains, url, urls, wadds, wadds.co, wunderman, yourls, yourls.org | Comments (4)

Top PR tips for getting your release covered by bloggers

As a regular and long standing blogger in the social, mobile, advertising, tech and digital marketing spaces, I regularly receive approaches from PR companies hoping to promote a client’s release. I receive between 1 and 5 per week depending what is going on in the market. To save my time, and the poor PR’s time, [...]

By Andrew Grill | Posted October 29, 2010 in blogs, social media | Tagged advertising, blogger outreach, blogger relations, blogging, blogs, digital marketing, mobile, pr release, pr tips, press release, public relations, social, social media, tech | Comments (8)

Forming, storming, norming & performing – a good way to describe social media community behaviour

Any MBA student will no doubt remember being taught the model of group development, first proposed by Bruce Tuckman in 1965 that talks about how new teams go through four initial stages of development. Forming: In the first stages of team building, the forming of the team takes place. The individual’s behavior is driven by a desire to [...]

By Andrew Grill | Posted October 15, 2010 in social media | Tagged Bruce Tuckman, forming, forming storming norming performing, group development, group development theory, group theory, mba, norming, performing, social media, social media theory, storming | Comments (1)

Suitably Social: How FMCG brands can best use social media to engage with customers

MBA student Randall Helms (@sonicrampage) got in touch to let me know about his MBA dissertation for the University of Edinburgh Business School titled Suitably Social: How FCMG Brands Can Best Use Social for Engaging with their Customers. I’ve had a quick read and it is a solid piece of work – so I am more than [...]

By Andrew Grill | Posted October 14, 2010 in social media | Tagged Brett Keintz, business school, Canvas Perspective, customer engagement, Dan Calladine, Danone, Dave Chaffey, Dave Hompe, FMCG, General Mills, Groupon IsoBar, ihg, Illegal Jack's, International Hotels Group, iPlatform, Joshua March, Leslie McGibbon, Lindsay Keith, Mars Cadbury, mba research, Muhammad Karim, Randall Helms, Reckitt Benckiser, Richard Acton, Rohit Jindal, Ryvita, Simon Collister, Smart Insights, SMV Group, social media, social media research, Starcom MediaVest, suitably social, Tim Murphy, Tom Denyard, Unilever, University of Edinburgh, Wade Eagar, we are social | Comments (4)

Does your company or agency need to hire a “social media expert”?

I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]

By Andrew Grill | Posted October 14, 2010 in advertising, social media | Tagged agency, Ben Ayres, Carat, itv, Matt Morrison, Mazi, mediaczar, ogilvy, optus, practitioner, SMEG, social media, social media echo chamber, social media expert, social media expert guru, social media guru, Starcom MediaVest, telstra | Comments (7)

Getting started with twitter – a guide for business

While in Australia in July I had the opportunity to present to a room full of people who had never used twitter. I was also able to sign them up in real time and introduce them to a new medium. This was incredibly humbling as it allowed me to peek into the minds of those [...]

By Andrew Grill | Posted October 13, 2010 in social media | Tagged australia, business, corporate, corporate tweeting, Eurostar, getting started with twitter, hotmail, twitter, twitter for business, vodafone | Comments (9)

[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

By Andrew Grill | Posted October 12, 2010 in research, social media | Tagged adam lewis, blogs, facebook, GWI research, immediate future, incentive, internet retailing conference, ocial shopping, onlien shopping, online, online buying habits, online shopping habits, recommendation, retail, shopping, social media, social networks, social shopper, survey, twitter | Comments (1)

Twitter practice with yammer

A trick I have been using with my large corporate clients who are nervous about unleashing their teams onto twitter for customer service is to setup a safe training environment using Yammer . Yammer is essentially a corporate version of twitter, which is completely private as you need to log in with your corporate email address [...]

By Andrew Grill | Posted October 12, 2010 in social media, twitter | Tagged corporate twitter, corpotate social media, customer service, social media monitoring, twitter, twitter practice, twitter tips, yammer | Comments (1)

Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

By Andrew Grill | Posted October 10, 2010 in social media | Tagged @andrewgrill, actionable insight, adtech, automated sentiment, coverage, crorporate, data capture, diy, do it yourself, facebook, indoor coverage, insight, iphone, market research, orange, sentiment, Shiva Rajarman, social media, social media monitoring, twitter, twitter.facebook, visible intelligence, visible technologies, vodafone, workflow | Comments (22)

Top 5 Foursquare tips for business

If you are looking for ways to increase footfall, drive customer loyalty and attract those hard to find early adopters into your store what can you do? Top 5 Foursquare tips for Business 1. Sign yourself up to foursquare at http://foursquare.com/signup and start using the service to understand the dynamics and how other people use it. [...]

By Andrew Grill | Posted October 3, 2010 in foursquare, social media | Tagged 4sq tips, business, foursquare, foursquare tips, social media, tips | Comments (4)

Foursquare and what it means for your business – an introduction

I wrote this article for a leading Australian business magazine, but I thought it worth sharing here also. If you know all about Foursquare already then there is no need to read this post! It does however contain some “top tips” towards the end of the piece. The first question many of you may be asking [...]

By Andrew Grill | Posted September 22, 2010 in social media | Tagged 4sq, adelaide, australia, business, check-in, checkin, facebookk, foursqauare, Foursquare Mayor, Foursquare Mayor offer, Foursquare offer, mayor, melbourne, PR, press, social media, sxsw, sydney, twitter | Comments (2)

World Population Rankings – Facebook at #3, Twitter at #7

I’m still trying to understand the source of these figures, but thought it worth a quick post as this simple rankings table turned up in my Twitter stream this morning via @dorando. I’ve done a quick audit of these numbers using Wikipedia and they don’t exactly stack up but it is amazing to compare the populations [...]

By Andrew Grill | Posted September 8, 2010 in social media | Tagged @dorando, census, facebook, global, myspace, population, rankings, social media, social networks, twitter, world | Comments (0)

So we’re all bloggers now are we?

I spied an interesting article in a recent Independent “Viewspaper” section (consumed on the iPad of course) titled “Welcome to Planet Blog: How blogging has taken over the world” that basically said we are all bloggers now. This got me thinking – firstly is this true, and also what is the status of the “pure” bloggers [...]

By Andrew Grill | Posted August 28, 2010 in social media | Tagged blogger, blogging, facebook, Independent, influencer, microblog, speed communications, stephen waddington, twitter, typepad, Viewspaper, visible technologies, wadds, wordpress | Comments (2)

Reputation Online Live: Navigating the online monitoring jungle 9th July in London

This coming Friday, 9th July 2010 Reputation Online will be hosting an event at the London Hesperia hotel in Victoria titled “Navigating the online monitoring jungle“. Having recently presented to an agency who said they had “shortlisted” 12 other monitoring companies, I know that this will be of great interest to those who want to start on [...]

By Andrew Grill | Posted July 7, 2010 in social media | Tagged @andrewgrill, @cosmond, @joodoo9, andrew grill, brandwatch, fresh networks, giles palmer, google alerts, Navigating the online monitoring jungle palmer, nma, nma live, reputation online, sponsored by visible technologies, trucast, trupulse, truvoice, tweetdeck, vikki chowney, visible technologies | Comments (0)

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

By Andrew Grill | Posted June 21, 2010 in social media | Tagged andrew grill, beyond the buzz, buzz monitoring, Chris Clarke, Claudio Branno, Conservative Party, Eurostar, FreshNetworks, IAB, IAB.brand-e.biz, Jimmy Choo, Jummy Choo Trainer Hunt, Kindred, LBi, london conferences, mashable, Matt Rhodes, Paul Armstrong, Robin Grant, social media, social media buzz, social media monitoring, socialtouchpoints, the buzz about the social media buzz, The Viral Factory, thinktank, visible technologies, we are social | Comments (0)

When an “interruption in transmission” = an own goal by ITV and what it means for the future of advertising

By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” [...]

By Andrew Grill | Posted June 15, 2010 in social media | Tagged advertising.the future of advertising, beyond advertising, England World Cup, hd, itv, ITV blunder, ITV HD, ITV own goal, just like real life, mobile, peer advocacy, social media, tv advertising, world cup | Comments (1)

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

By Andrew Grill | Posted June 6, 2010 in social media | Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies | Comments (35)

Visible Technologies Expands International Presence – launches London office

It’s nice to be able to welcome the rest of the Visible crew to the UK. WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies [...]

By Andrew Grill | Posted May 18, 2010 in social media | Tagged andrew grill, Autodesk, berkeley square, Blake Cahill, Boost Mobile, Centurion Holdings, craig gordon, dan vetras, Forrester Research, Hill & Knowlton, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, James Farquharson, microsoft, social media monitoring, trucast, truinsight, trupulse, trusearch, truvoice, VCCP, visible technologies, visible technologies uk, wpp, wpp investment, Xerox | Comments (0)

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]

By Andrew Grill | Posted March 13, 2010 in mobile, social media | Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare | Comments (53)

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