I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]
By Andrew Grill
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Posted October 12, 2010
in research, social media
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Tagged adam lewis, blogs, facebook, GWI research, immediate future, incentive, internet retailing conference, ocial shopping, onlien shopping, online, online buying habits, online shopping habits, recommendation, retail, shopping, social media, social networks, social shopper, survey, twitter
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I received an interesting report from Jumiper – reproduced below. HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the [...]
Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below: 64% of consumers would grant permission to receive mobile advertising if they are incentivised FIVE advertisements [...]
By Andrew Grill
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Posted May 28, 2009
in research
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Tagged advertising, advertising statistics london, conference, discount code, london conference, london mobile conference, mobile, mobile ad research, mobile ad stats, mobile ad survey results, mobile advertising, mobile advertising slow, mobile advertising stats, mobile advertising success, mobile advertising survey, mobile advertising uk, mobile incentives, mobils statistics, UK mobile advertising, uk mobile stats
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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