I have been following what the team at PMN have been doing for a few years now with their annual mobile user experience conference called MEX. The MEX 2009 event will be held from 19-20th May in London – full details are on the MEX website. The event founder, Marek Pawlowski is apparently a fan [...]
This week’s best of mobile blogging – the carnival of the mobilists is over at mjelly. Great posts again this week ranging from online sites moving to mobile, android apps, SMS marketing, pricing the new gravity twitter application, and how we can enhance the ICE (In Case of Emergency) information stored on phones at the [...]
By Andrew Grill
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Posted April 7, 2009
in mobile
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Tagged android, carnival, carnival of the moblists, gravity, gravity twitter, ICE, mjelly, mobili.st, SMS marketing, twitter symbiab application
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Update: The winner of the debate was Rory Sutherland who successfully argued that Tim Berners-Lee should be saved. A close second was Roisin Donnelly who nearly saved P&G’s CEO A.G. Lafley. It was a great night. I’m attending what looks like being a very interesting and unusual debate this Thursday in London at the Marketing [...]
By Andrew Grill
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Posted March 30, 2009
in mobile
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Tagged Accelerated 360, Anita Roddick, balloon debate, Barack Obama, BUPA, David Haigh, Fiona McAnena, Hugh Burkitt, John Webster, Mark Zuckerberg, marketing society, ogilvy, Procter & GamblemA.G. Lafley, Roisin Donnelly, rory sutherland, Scott Gallacher, Tess Alps, Thinkbox, Tim Berners-Lee
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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This week’s Carnival of the Mobilists is over at Vision Mobile. This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice. Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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Last Friday I was in the Hospital Club in Covent Garden, where I am a member. Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January. We spoke for a few minutes about a new mobile proposition he [...]
By Andrew Grill
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Posted March 7, 2009
in mobile
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Tagged 3P's of mobile advertising, esoou, every singe one of us, Hospital Club, mobile ventures, permision, permission, powwow, preference, privacy, user control, user preferences
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners. The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely A [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital
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I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys! On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action. According to the post it was [...]
I caught this story in New Media Age, and thought it worth repeating. I know Claire from MindShare, she is lovely – and I rate her as one of the agency side people who really “get” mobile. MindShare are in good hands if she is behind this initiative. The story from NMA is below. Media [...]
I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat. Imagine my surprise when I saw this warning panel below. Now that smoking is banned on all flights, they have replaced [...]
If you use twitter, and aren’t using TweetDeck – what’s wrong with you! While I was at Tuttle in London on Friday, I wasn’t there long enough to catch up with TweetDeck guru, Iain Dodsworth. Lucky for us though, our man inside - Christian Payne (@documentally) was there and he recorded this short interview below. Talking With [...]
Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for. Apparently they have over 800 phones for testing! Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes [...]
Over at Mobile Industry Review (formerly known as SMS Text News), Ewan MacLeod has started to compile the Who’s Who of the mobile industry. An extract of the full list is below – see mobileindustryreview.com for the growing list. Patrick Smith, Joshua PR Sue Forbes, Motorola Good Technology Group Steve Ives, Taptu Rodrigue Ullens, Voxbone [...]
Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement. He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way [...]
Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues: 1st screen = cinema 2nd screen = TV 3rd screen = internet 4th screen = mobile Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my [...]
UPDATE: 13 March 2010: Gravity now supports Foursquare. See my post on the value of Foursquare and if you want to be able to post from your Nokia to Twitter AND Foursquare, then Gravity is the app for you. Grab it now (just $10) from l0n.eu/getgravity UPDATE: 30 March 2009: This post is getting a lot [...]
By Andrew Grill
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Posted September 6, 2008
in mobile, social media, symbian
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Tagged 4sq, 4square, @janole, best foursquare mobile app, best twitter mobile client, dabr, dabr.co.uk, four square, foursquare, foursquare and twitter, foursquare nokia app, foursquare symbian app, foursquare twitter, gravity, gravity twitter client released, mobile twitter, mobile twitter client, mobileways, Nokia, nokia twitter, phone screen demonstration software, phone software, remote professional, S60, S60 twitter, Symbian S60, symbian software, Symbian twitter, symbian twitter app, symbian twitter application, tiny twitter, twitter, twitter and foursquare, twitter on your mobile
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I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released. You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat [...]
By Andrew Grill
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Posted August 31, 2008
in mobile
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Tagged 7th mass, Chetan Sharma, communities, communities dominate brands, futuretext, mass media, mobile, mobile advertising, Mobile as 7th of the Mass Media, mobile strategy, new book, recommended reading, strategy, Tomi Ahonen
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Marketing Week is reporting that 3 are going to launch a “Facebook phone” for Christmas. Quoting from the report: Mobile operator 3 is launching the first handset to have a “Facebook button” that will take users directly to the site. It will be part of an “ultimate handset”, which will be launched for Christmas. It is [...]
UPDATE: November 29 2008 I thought it would be worth an update on this post, as it receives a fair number of hits every day so many others must also be hanging out for the E71 + Goodlink fix. I’ve been testing version 5.1.0.24 on my E71 and E61i. The good news is that it [...]
By Andrew Grill
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Posted August 17, 2008
in mobile, push email
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Tagged blackberry, E71, gmm, good mobile messaging, goodlink, goodlink 5, Nokia, nokia e71, push email, symbian
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Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th – 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]
By Andrew Grill
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Posted April 6, 2008
in applications, conference, location, mobile, speaking
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Tagged conference, lbs, location, navigation, telematics, update
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The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.” The service is apparently coming to the UK soon, from US company [...]
By Andrew Grill
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Posted April 1, 2008
in applications, location, mobile, privacy
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Tagged facebook, lbs, liberty, location, media, networking, online, sniff, social, times, tracking
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Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”. Read the full article here Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due [...]
By Andrew Grill
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Posted March 25, 2008
in location, mobile
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Tagged eagle, fire, google, gps, location, mobile, navigation, networking, pnd, sirf, social, yahoo
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With the increase in the launch of mobile versions of social networking sites such as m.facebook.com m.linkedin.com m.twitter.com m.youtube.com m.myspace.com (ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner) ..it got me thinking about the [...]
By Andrew Grill
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile. Like many stories at the moment about GPS, the author makes a few generalisations. In the closing paragraphs, the BBC reporter Marc Cieslak notes “This location based technology does throw up the potential for annoying [...]
By Andrew Grill
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos. Of interest, and quoting directly from the Reuter’s release… The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric [...]
By Andrew Grill
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Posted January 26, 2008
in mobile
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Tagged advertising, conference, davos, Eric, gmm, google, gps, internet, Local, location, mobile, mylocation, positioning, Schmidt, search
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Since my recent post on USB dongles vs Coffee shop WIFi Will the 3G mobile broadband “dongle” kill the WiFi hotspot market?, I received a number of follow up posts following the post being published on Carnival of the Mobilists. Dean Bubley of Disruptive Analysis had a similar theme to his post on Joining the [...]
By Andrew Grill
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Posted January 20, 2008
in mobile
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Tagged 3G, 3G stick, broadband, carnival, coffee, dongle, hsdpa, hspa, mobile, mobilists, starbucks, USB, vodafone, WiFi
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I have been seeing a lot of m. web addresses spring up for mobile sites lately such as m.dopplr.com but fewer .mobi addresses, and I am interested in understanding what the trends are for mobile website naming conventions and which one will win in the end. In thinking about this from a usability point of [...]
I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October. The raw inputs to the [...]
