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Mobile advertising’s success lies on the second screen not the main screen

I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress.  You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

Sky appoints head of mobile advertising

As reported over at Brand Republic, Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain. In addition, Sky has promoted David Gibbs to general manager for mobile. The two appointments follow the recent announcement that Emma Lloyd, business development director at Sky, will take overall responsibility for [...]