Mippin upgrade fuses top web content with high-end mobile functionality

Andrew Grill — Thu, 22 Jan 2009 17:16:15 +0000

I had a chat to the mippin guys yesterday about a new offering which they are releasing today – more below.

Mippin, the mobile content discovery service, today heralds a new era of interaction between published internet content on Mippin and the touch screen functionality of the iPhone and Android devices. With the first major upgrade to the service of 2009, Mippin launches a range of unique, innovative features throughout the Mippin site that seamlessly combine the tremendous potential of advanced mobile touch screens and the power of Mippin’s mobile service.

Mippin is a browser-based, mobile optimised service delivering a huge range of content sourced from across the internet through to a mobile site that is individually personalized using mobile 2.0 features that drives discovery of new and favourite content for each user. The new iPhone and Android upgrade is the next step in Mippin’s commitment to provide the best experience for each phone and in turn further enhance content discovery. Accessing Mippin now on either an iPhone or Android device, users will find latest news stories incorporated into a front page carousel, instantly providing a unique and exciting way to reach the news and information that matters most to them. The carousel then gives way to the many Mippin features that now integrate directly with the superior iPhone / Android touchscreen interfaces to enable better navigation and access to personalised content.

“Mippin exists to make the discovery of content easier, accessible and more engaging than ever before,” said Mippin’s Director of Product Management, Jonathon Moore. “These top end phones provide new ways of enabling content discovery that will revolutionize how people interact with their favourite news, video, blogs and other internet content. Our touchscreen interface demonstrates the type of broad, immersive experience consumers can expect from their content on mobile phones. Mippin is now pushing the boundaries of this experience for high end mobile users even further. Why can’t users be as enthralled with their favourite web content on the move as they are on their PC?”

In addition, Mippin has also extended the overall range of content in its service to over 35 million stories, 50,000 sites, and 80 mobile optimised content channels. It is now the first place on mobile to provide a list of sites that range from ‘Healthy Eating’, ‘Interior Design’, ‘Green Parenting’, ‘Personal Blogs’ and ‘Advertising’, alongside more popular content channels such as News, Sport, TV, Music, Technology, Celebrities and more. As with the rest of the service, accessing Mippin’s content channels on an iPhone / Android device has been made even easier with the new “fused” functionality.

About Mippin
London-based Mippin is a free media service that uses Web 2.0 tools to make discovering, consuming and sharing web content on mobile phones painless. Quicker than going to traditional URLs and easier to use than mobile widgets, Mippin is laser-focused on delivering a compelling user experience on any mobile phone via the mobile browser, for free. Mippin also directly benefits bloggers and publishers by enabling them to effortlessly mobilise and distribute web content and benefits advertisers by enabling them to deliver targeted branding messages to mobile audiences. Mippin is funded by leading Venture Capital firm Accel Partners The firm is backed by Accel, where it joins many of today’s best known new technology brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more. For more information visit www.mippin.com

For more information, contact:

Justin Baker
Marketing Manager
+ 44 (0) 7958 487842

The normob view of the new iPhone

Andrew Grill — Wed, 11 Jun 2008 17:17:59 +0000

I have been reading a ton of reviews and views on the new iPhone and so have resisted blogging about it, save my views just become caught up in the iPhone noise.

Travelling home tonight on the tube, I picked up a copy of London Lite, one of London’s two free evening newspapers.

On one of the “feedback” pages was a breakout box (see above) that provided some vox pox feedback on the new iPhone. I have copied a few of the comments below verbatim as they show a very wide range of opinions on the iPhone – and how normobs (normal mobile phone users) perceive this latest release from Apple.

“I won’t be buying it. Why do I need to carry the internet around with me all day and pay for the privilege? I’ll stick to the normal mobiles” – Steve, London

“YES, I desperately want to get one. I am into my gadgets and can’t wait to add the iPhone to my collection. I’ll just wait until the price of the phone falls a bit lower. ” – Danni, Hammersmith

“The iPhone is a niche product and probably won’t appeal to everyone. I’ll get it on that basis alone. It wil be an exclusive product where hopefully you will only see a very few people at a time using one.” – Jamie, Vauxhall

Interesting comments. For me, if the price is around £100 and I can get it without a contract – on Pre-Pay for example then I’ll grab one as my new test phone.

Comments – normobs or experts??

London Calling » iphone

Mippin upgrade fuses top web content with high-end mobile functionality

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The normob view of the new iPhone

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