This week has been a big week for the iPad. Not only did Steve Jobs launch the iPad2 on March 2nd, there has been a lot of discussion in the UK about iPadvertising as well as how iPad publishers are being treated by Apple. Image credit: Reuters. I first used the term “iPadvertising” on my [...]
By Andrew Grill
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Posted March 4, 2011
in iPad
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Tagged 30% apple cut, apple, brands, econsultancy, Forrester, Forrester iPad, Forrester ipad2, FT ipad, FT iPad app, iAd2, impedence, iPad, ipad advertising, ipad2, ipadvertissing, mobile ads, mobile advertising, mobile operators, New Media Age, nma, premium rate SMS, Project magazine, PRSMS, publisher, Quattro Wireless, Sean King, Seven publishing, Steve Jobs, TV-Radio-Outdoor-Web-Mobile-iPad-Social, Virgin Project, walled garden
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I’ve just had my first guest post published on the very popular econsultancy blog. As the article was written specifically for them, I won’t be displaying it here, except for the following extract. The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed [...]
According to an article in the Independent newspaper over the weekend, UK politicians want an iPad to “reduce printing costs”. According to the report A new information and communications technology strategy, recently agreed by officials on Parliament’s Management Board, included the following imaginary scenario entitled “a possible MP’s story in 2015″: “As I travel down [...]
By Andrew Grill
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Posted February 14, 2011
in iPad
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Tagged Anna Bligh, COAG, Council of Australian Governments, Dmitry Medvedev, Dmitry Medvedev ipad, Independent, iPad, Julia Gillard, Julia Gillard iPad, the australian, UK MP, UK parliament
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I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]
By Andrew Grill
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Posted September 21, 2010
in advertising, iPad
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Tagged audi, australian, australian ipad app, frequency, iPad, mobile, mobile advertising, reach, relevance, social media, telegraph, telegraph app, Tigerspike
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On my recent trip to Sydney, I picked up an iPad (around £100 cheaper in Australia given I could claim back the 10% GST as I was taking it out of the country, and it is not subject to the “cost of doing business in the UK” Apple tax). What has amazed me is that everyone [...]
By Andrew Grill
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Posted August 5, 2010
in iPad
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Tagged AFR, apple, Australian Financial Review, Fairfax, financial times, FT, FT iPad app, FT.com, iPad, iPad app, iPad ready, Ipad web app, iphone, itunes, New York Times, news, newspaper consumption, newspapers, newsprint, newsprint fingers, online news, Pressreader, sydney, sydney morning herald, Wall Street Journal, WSJ
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