Category: influence

Last updated by at .

An interesting thing is happening to bloggers that are becoming more popular – we are being asked if we would accept articles on our site in return for payment. As someone who has been blogging since 1994 and is well known in the tech/social/mobile space, I’m getting nearly one of these every day – and […]

I am a big fan of Peter Shankman, I count him as a friend. He was part of the Kred leader’s program in 2012 and continues to be a great source of support and advice. I also love his Facebook updates – you never quite know what he is going to do next. Today’s update […]

A number of people woke to the news this morning that they were in the top 1% of Kred influencers either globally or in a particular community. I know this because I was responsible for an email telling them so, as the CEO of Kred. If you enjoyed this blog post you may like other […]

As some of you may know, I am hosting an event in New York on the 6th February for Kred, the company I am CEO of. The event is an opportunity to bring together key influencers in the New York area with top NY brands and agencies, for a chance to meet, talk about social […]

On Friday December 7th, I was involved in a great online discussion with Mark Schaefer, Executive Director of Schaefer Marketing Solutions as part of the regular live Friday Hangout sessions. We spoke about measuring and growing your influence online and items covered in his best selling book, Return On Influence. In this 45 minute video, you can see […]

I was honoured to have been asked to speak at the Mindshare Huddle on November 8th in London. My talk title was “Now you’ve found those influential bloggers: what next”. Given my recent experience with EE, well documented on another blog post fresh in my mind, as well as my meeting with the EE team the […]

I have a real-life case study on what it is like to be a technology influencer thanks to some process issues from the new 4G network operator, EE that I encountered back in November 2012. Full disclosure: I am now happy to say that as of Monday night, 5th November 2012, I now have a […]

Kred Influence Measurement helps customers derive deeper meaning from billions of social conversations and connect with customers in new and meaningful ways; Insights ecosystem taps into social data from leading social analytics vendors like Kred. San Francisco, CA (PRWEB) October 19, 2012 Kred, the Community Influence and Outreach measure based on over 1,400 days of […]

Tempero’s Simtan Bacha and Lisa Brooker have put together a map of London’s social media community. It is based on  the Twitter accounts of the top 1,000 most influential companies and individuals within London’s social media community, with influence defined by the number of connections a person or organisation has to other nodes within the network. […]

This is Part 2 of a 2-Part series on how to find, engage and active social influencers. Read part 1: From Likes to Social Influence, How to Drive Action Marketers in both B2B and B2C companies are starting to realize that achieving “likes” and “follows” is only scratching the surface social media’s potential as a marketing […]

Have a look at the picture below. It is a celebrity (must be) holding a bottle of Champagne. Just in case you don’t know it is a celebrity, they have printed her name at the top right of the page (click for larger view). How much did Moët & Chandon pay to have Scarlett Johansson […]

This is Part 1 of a 2-part series on how to find, engage and activate social influencers. Now that social media has captured the imaginations of both consumers and businesses – engaging millions of B2C and B2B consumers throughout the world – the question for marketers is: How can I capitalize on these relationships, and […]

I just picked up in my Google + Feed that well known blogger and friend of Kred, Robert Scoble is in London as the guest of Badoo to see the closing ceremony of the London Olympics.     Robert also gave a sneak peek at the closing ceremony program and the artists who are performing […]

Last week Neville Hobson (@jangles) posted an article titled Influence rank: the shape of recruitment to come Neville asked me to comment from my perspective as (now former) CEO of Kred, and as someone who is a keen contributor to the influence debate. UPDATE:  On his weekly FIR podcast with Shel Holtz, Neville extensively quotes from […]

Offering a transparent social media platform to target influential people and their followers Launches with Brands Including SOL REPUBLIC, popchips, AVG Technologies, .CO Internet and Zinio Networks SAN FRANCISCO – June 26, 2012 -  Kred, the leader in Community Influence and Outreach analytics, today announced the launch of Kred Rewards, the first shareable and transparent rewards program for social […]

I am extremely honoured to be asked by the folks at Edelman to attend this year’s Academic Summit at Stanford University this Thursday 21st June. I will be joined by Brian Solis, Jonny Bentwood and Michael Brito. We will be discussing “The New Influential: Tracking and Measuring Online Influence” and naturally I will be representing […]

Over the past couple of months, you may have seen me talking about the live influencer leaderboards we have created for large scale events such as SXSW, The Oscars, The Grammys, Cisco Live and even a tweet-up in London with Brian Soils. The Live Kred leaderboards were born out of an engagement with our friends […]

Recently, Kred was fortunate to have Brian Solis as a special guest at a London based tweet-up at the Hospital Club. As it was a Kred sponsored event, we had a Kred live leaderboard running looking for mentions of the event hashtag #solisuk. What we found was that our host of the night Gabrielle Laine-Peters […]

The For Immediate Release team of Shel Holtz and Neville Hobson organised a great Google+ Hangout on Air (live multi-participant broadcast) on Saturday 16th June about Influencer Marketing. On the panel (replay below – seen L – R) were Andrew Grill CEO at influencer platform Kred David Armano EVP, Global Innovation & Integration at Edelman Shel Holtz - […]

As the former CEO of Kred, I am often asked … “so how is Kred better than …”. It is a fair question as there are a number of other more established influencer platforms in the market, and only now are major brands starting to understand how powerful influencer marketing can be. The “how are […]