Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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My morning commute has been made a little more pleasant with the introduction of a new piece of Nokia software from their beta labs – Nokia Headlines. If you’re like me and your morning newspaper of choice is a broadsheet like the Financial Times, or the Daily Telegraph, then you will know how difficult these papers are to read on public transport due to their large format size. Thanks to a new release from Nokia labs, this is a thing of the past.
The Headlines team have secured deals with major brand publishers like the New York Times, International Herald Tribune, the Sydney Morning Herald in Sydney and the Sun in London.
By Andrew Grill
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Posted May 8, 2008
in applications
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Tagged advertising, financial, headlines, herald, mobile, morning, new, news, Nokia, sydney, times, tribune, tube, underground, your
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Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th – 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]
By Andrew Grill
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Posted April 6, 2008
in applications, conference, location, mobile, speaking
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Tagged conference, lbs, location, navigation, telematics, update
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The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.” The service is apparently coming to the UK soon, from US company [...]
By Andrew Grill
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Posted April 1, 2008
in applications, location, mobile, privacy
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Tagged facebook, lbs, liberty, location, media, networking, online, sniff, social, times, tracking
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With the increase in the launch of mobile versions of social networking sites such as m.facebook.com m.linkedin.com m.twitter.com m.youtube.com m.myspace.com (ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner) ..it got me thinking about the [...]
By Andrew Grill
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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