Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]
By Andrew Grill
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Posted February 12, 2009
in advertising
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Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract
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On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was “What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?” Sounds like a job for Telecoms [...]
By Andrew Grill
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Posted February 6, 2009
in advertising
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Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse
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London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers. RingMate enables brands to deliver engaging, personalised content [...]
By Andrew Grill
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Posted February 5, 2009
in advertising
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Tagged digital lab, Gigafone, Gregory Khaldey, innovation, mobile advertiisng, ogilvy, Ogilvy Group UK, Ogilvy Lab, Ringmate, scott seaborn, UK mobile advertising
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Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left. Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by [...]
By Andrew Grill
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Posted February 1, 2009
in advertising
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Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE
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I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising. It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards. My 4 key points were 1. [...]
I was drawn to this story from a post at mUmBRELLA. According to the lovely Natalie Apostolou at Digital Media magazine, Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers. Quoting the story below: Optus General Manager content and portals Mark Mulder, revealed to [...]
Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers. In Peggy’s recent post she says: “The mobile advertising market has [...]
I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world. Quoting from the report The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising [...]
Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs. In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right: 1. Become a solution house … 2. … Or [...]
I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]
By Andrew Grill
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Posted January 6, 2009
in advertising
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Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile
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I read a really interesting article on the weekend in the Financial Times on the demise of the famous advertising agency Collett Dickenson Pearce, CDP to the headline writers, “Colletts” to its friends and rivals. This was on the back of a TV show I caught late on Saturday night called 100 greatest TV ads, [...]
I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder if CBS Outdoor actually expected Joe to be in this tube lift on the way home from a meeting [...]
While not strictly mobile advertising, I noted recently in the UK papers that the Newspaper Marketing Agency is running a campaign called “newspapers deliver”. It is another example of the “advertising in a downturn” approach, also used to good effect by the FT recently. They have modified some iconic newspaper campaigns to stress that newspaper advertising [...]
One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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Just what is the effectiveness of mobile advertising? What is the recall? This question was asked of me recently by a well known planner for a big agency in London. It is a good question because this is just what clients will be asking him after a campaign – how was our money spent? Where [...]
By Andrew Grill
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Posted December 17, 2008
in advertising
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Tagged calling all creatives, cbs outdoor, CBS Outdoor Alive, creative call to action, D-EP, dep, digital escalator panels, dwell time, london underground, mobile ad format, mobile advertising, mobile advertising effectiveness, mobile advertising recall, mobile creative, mobile creative challenge, reach, recall
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I came across an excellent summary on Media Post by Michael Weaver titled “Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy“ Michael makes the point “Mobile advertising is comparatively cheap, highly dynamic (with everything from video and display to text and search options), global, easy to produce, and, most [...]
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that caught my eye. In the interview with Rowena Mason, Lévy says “When there is less money, advertising has to be more desirable, more [...]
By Andrew Grill
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Posted December 16, 2008
in advertising
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Tagged advertising in a downturn, CEO Publicis, daily telegraph, French Advertising Head, Maurice Lévy, media post, mobile advertising, mobile advertising benefits, persuasion, publicis, recession advertising, Rowena Mason
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According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels. O2 [...]
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012. I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing [...]
Over at Giles Rhys Jones’ excellent interactive marketing trends blog he has blogged about a new Fanta mobile application developed by the team at Ogilvy Advertising that is quite unique. The team has developed a mobile application for Fanta that is only audible to teenagers. The application is based on the same technology used to deter [...]
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant. As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines. While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work). It says so much about the state of mobile advertising, and why the critics still say it is not working. The [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in Latin America. Pepsi’s TV commercial for “Kung Fu Fighting” [...]
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London. Read what he found out over on his site.
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid. Since leaving Seeker Wireless in July, I have been [...]
By Andrew Grill
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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