Mark Schaefer interview at SXSW

At South by Southwest this week, I caught up with a number of really intelligent voices in the social world.

One of these was Mark Schaefer author of Return On Influence about the role of an influencer in a B2B company, Klout’s alleged sale to Lithium, and Millennials.

It was a really interesting discussion and runs for almost 16 minutes – worth watching the whole interview.

Recorded at the Austin Hilton during the South by Southwest Film, Music and Interactive Festival on March 9th 2014.

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About 

Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.



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  • Martin Gosford

    I think the best take on the Lithium deal I’ve read is by Danny Brown:

    http://dannybrown.me/2014/02/13/why-the-lithium-deal-highlights-klouts-failings/

    It really looks at how social scoring in general has failed, as a serious influence marketing tactic.

  • http://twitter.com/Social_Ben/status/443047531971223552/ @Social_Ben

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  • http://twitter.com/nicochabs/status/445617367390117888/ @nicochabs

    Absolutely great interview of @markwschaefer by @AndrewGrill on Influencer Relationships #influence http://t.co/nZ79ipH6Yq

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    Watch @markwschaefer’s Interview about influence marketing at #SXSW here: http://t.co/RGXKHMqX2R @MidmarketIBM

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    Watch @markwschaefer’s Interview about influence marketing at #SXSW here: http://t.co/hg35VicsY5 @MidmarketIBM

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  • http://twitter.com/jeremywaite/status/445837082099871744/ @jeremywaite

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