Mark Schaefer interview at SXSW

At South by Southwest this week, I caught up with a number of really intelligent voices in the social world.

One of these was Mark Schaefer author of Return On Influence about the role of an influencer in a B2B company, Klout’s alleged sale to Lithium, and Millennials.

It was a really interesting discussion and runs for almost 16 minutes – worth watching the whole interview.

Recorded at the Austin Hilton during the South by Southwest Film, Music and Interactive Festival on March 9th 2014.

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is Global Managing Partner, Social Consulting at IBM.