Does Klout count? Does your social media score matter to HR?

An interesting debate was held at IBM Connect in Orlando, Florida on Tuesday 28th January 2014 around the value of Klout and influence platforms in general, and the value to employers and brands.

Chaired by Louis Richardson, the debate featured Andrew Grill (former Kred CEO), William Tincup, Pam Moore, Jeanne Meister, Mark Fidelman, and Matt Ridings.

It was a very lively debate – watch the full hour below.

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.



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  • http://twitter.com/marketingblogs/status/428329034947117056/ Marketing Blog News (@marketingblogs)

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    RT @PamMktgNut: Here is recording of our live debate “Does Klout count” from #IBMConnect event today #GetRealChat http://t.co/gqHcPlgyXA

  • http://twitter.com/Social_Ben/status/428362693947314177/ @Social_Ben

    Does Klout count? Does your social media score matter to HR? http://t.co/UUze3cST8M via @andrewgrill

  • http://twitter.com/iSocial_Fanz/status/428383260826423297/ Brian Fanzo (@iSocial_Fanz)

    Does Klout count? Does your social media score matter to HR? Debate at IBM Connect 2014 – http://t.co/w5nhNPefK1 Thanks @AndrewGrill

  • http://twitter.com/iSocial_Fanz/status/428390136087576577/ Brian Fanzo (@iSocial_Fanz)

    Thanks for sharing this.. Very Interesting “Does Klout count? Does your social media score matter? http://t.co/ssI0C3H3Xy – @AndrewGrill”

  • http://twitter.com/edonis/status/428413521500864512/ @edonis

    Does Klout count? Does your social media score matter to HR? http://t.co/7PjcCi3toy

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    “Does your Klout score matter to HR?” http://t.co/rhpyPRUxQy No.

  • http://twitter.com/joelblackmore/status/428492995449876480/ @joelblackmore

    RT @dancall: “Does your Klout score matter to HR?” http://t.co/rhpyPRUxQy No.

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    Does Klout count? Does your social media score matter ? http://t.co/O6WKaeBsdL

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  • TerryBrock

    Very good job and thank you to all. Louis, you did a good job with such a lively panel.

    Yes, Klout Matters. It is an important metric today, particularly in fields like marketing, advertising, PR and others. Mark Fidelman’s point, that it must be in context, is very important. Pam Moore’s points about those who game the system and how we have to avoid that are spot on! Thank you, Pam!

    And yes, in full disclosure, Gina Carr & I wrote the McGraw-Hill book, Klout Matters. Andrew Grill was very kind to talk with us extensively before we did the book and thank you again, Andrew, for your kindness and generosity.

    Klout is a component we have to be aware of today. Like FICO, we might not like our score, but important people use the score (both Klout and FICO) to make decisions about us. As such, we have to pay attention to it, but not be obsessed with it.

    Great information and thank you for sharing this. Very good panel and discussion!

  • http://twitter.com/emilylyman/status/428524981799374849/ @emilylyman

    @arabellabowen – interesting panel on Klout and influence RT @PamMktgNut #IBMConnect event #GetRealChat http://t.co/Flj5YBeMUR …”

  • http://twitter.com/markgr/status/428539244400082944/ @markgr

    MT @ProfessorGary: Does Klout count? Does your social media score matter to HR? Debate at IBM Connect 2014: http://t.co/2SLyjXX2sg

  • Social_Ben

    Really enjoyed the discussion, thanks for posting

  • http://twitter.com/Social_Ben/status/428568423246102528/ @Social_Ben

    Really interesting debate – ” Does Klout count? http://t.co/x8GGKywDm6 ” via @andrewgrill

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    RT @AndrewGrill: Video replay: Does Klout count? Does your social media score matter to HR? Debate at #IBMConnect http://t.co/lI1jf2S0E8

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    Does Klout count? Does your social media score matter to HR? : http://t.co/Qquz6zaZRn
    #careers #Kred #Klout #socialmedia #careeradvice

  • http://twitter.com/vassilis_tsk/status/428794238479134720/ @vassilis_tsk

    RT @collinstw: Does Klout count? Does your social media score matter to HR? #IBMConnect London Calling social business: http://t.co/8OGCFUG…

  • http://twitter.com/MarijeF/status/428958991402934272/ @MarijeF

    RT @Social_Ben: Really interesting debate – ” Does Klout count? http://t.co/x8GGKywDm6 ” via @andrewgrill

  • http://twitter.com/KurtSolarte/status/428980088152264704/ @KurtSolarte

    Interesting debate… Does Klout count? Does your social media score matter to HR? http://t.co/lFA322hMQ8 @andrewgrill #socialbiz

  • http://twitter.com/Phil_Mershon/status/429016735337836544/ @Phil_Mershon

    Does Klout count? Does your social media score matter? Debate at IBM Connect 2014 – http://t.co/uZN7U4nf9o via @AndrewGrill

  • http://twitter.com/figogamo/status/429025453504856064/ @figogamo

    RT @AndrewGrill: Great debate on Tues w/ @jcmeister @markfidelman @PamMktgNut @techguerilla @williamtincup at #ibmconnect http://t.co/lI1jf…

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    RT @IBMHRO: “Does your social media score matter to HR?” #IBMConnect panel disc. http://t.co/CYl3Z6sioI @PamMktgNut @williamtincup @AndrewG…

  • http://twitter.com/donadam/status/429320558744829952/ @donadam

    RT @ibminteractive: Does Klout count? Does your social media score matter to HR? Watch this debate from #IBMConnect http://t.co/iaCJS5otcn

  • http://twitter.com/EtTuBennu/status/429326562568437760/ @EtTuBennu

    “like FICO??!!” RT @ibminteractive: Does Klout count? Does your social media score matter to HR? #IBMConnect http://t.co/5xadUe1aiL

  • http://twitter.com/mnburgess/status/429484851813945344/ @mnburgess

    RT @AndrewGrill: Great debate on Tues w/ @jcmeister @markfidelman @techguerilla @williamtincup at #ibmconnect http://t.co/WlJ7tqjudr

  • http://twitter.com/pelujan/status/429622272156909568/ @pelujan

    RT @EtTuBennu: “like FICO??!!” RT @ibminteractive: Does Klout count? Does your social media score matter to HR? #IBMConnect http://t.co/5x…

  • http://londoncalling.co/ Andrew Grill

    Thanks Ben.

  • http://londoncalling.co/ Andrew Grill

    Terry, thanks for your perspective here. Since the panel, many have asked why we don’t hear much from Klout anymore – they seem to have gone very quiet. I haven’t even seen them do anything around the Superbowl which is strange,

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  • TerryBrock

    Nice to hear from you, Andrew. I don’t know and, of course, you’d have to check with the folks at Klout to find out. We find that using the principles of using Klout, Kred, Peer Index to check and monitor what we’re doing makes more sense than ever. We need that tracking, that measuring to make sure that we are doing what works and what isn’t working. Thank you, Andrew, for helping to stress those important practices of measuring, tracking and doing what is right in this wonderfully-frenzied world of social media!

  • http://londoncalling.co/ Andrew Grill

    Terry, these platforms need to come with an instruction manual or brand and agency folks will use them in the wrong way – just as we need instructions to build a Lego model, we need instructions on how to correctly read and understand influence scores.

  • TerryBrock

    I agree with you Andrew!
    Many people have tried to “do” social media and ended up embracing what they did before. That’s why we see so many people “blasting” a message versus engaging with people. I agree that they need some sort of an instruction manual to help. I also think our book, Klout Matters, is a good tool for that (pardon the self promotion). Thank you for sharing what you have on that video and in life, Andrew. It is an honor to know you! — Terry

  • http://twitter.com/rawn/status/431132569292505088/ @rawn

    Does #Klout count? [vid] #IBMConnect @andrewgrill @jcmeister @markfidelman @pammktgnut @techguerilla @tincup http://t.co/tEF7LHMjo2 #socbiz

  • http://twitter.com/rawn/status/431132578599694336/ @rawn

    Does #Klout count? [vid] #IBMConnect @andrewgrill @jcmeister @markfidelman @pammktgnut @techguerilla @tincup… http://t.co/Y0J4KaNFXD

  • http://twitter.com/bduperrin/status/431140306076332032/ @bduperrin

    Hope it never will > Does Klout count? Does your social media score matter to HR? http://t.co/N0tRC9iMXo

  • http://twitter.com/RaoulMiller/status/431196390665236482/ @RaoulMiller

    RT @bduperrin: Hope it never will > Does Klout count? Does your social media score matter to HR? http://t.co/N0tRC9iMXo

  • http://twitter.com/s_delmas/status/431230166824914944/ @s_delmas

    +1 @bduperrin: Hope it never will > Does Klout count? Does your social media score matter to HR? http://t.co/iSnLCkHRez

  • http://twitter.com/milcent/status/436468225153699840/ @milcent

    RT @AndrewGrill: Rewind: Does Klout count? Does your social media score matter to HR? http://t.co/lXyKEeZ7ir

  • http://twitter.com/melissa_fenner/status/436873667122061312/ @melissa_fenner

    RT @AndrewGrill: Rewind: Does Klout count? Does your social media score matter to HR? http://t.co/lXyKEeZ7ir

  • http://twitter.com/IBMHRO/status/438719280717496320/ @IBMHRO

    Does your social media score matter to HR? What’s your take? Check out the debate from #IBMConnect. http://t.co/nX2O0L0f0f @IBMSWchat

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  • Nikhil Tiwari

    Thanks Andrew for this posting. Please also consider SOCIOTA for the social media score.

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