Does Klout count? Does your social media score matter to HR?

An interesting debate was held at IBM Connect in Orlando, Florida on Tuesday 28th January 2014 around the value of Klout and influence platforms in general, and the value to employers and brands.

Chaired by Louis Richardson, the debate featured Andrew Grill (former Kred CEO), William Tincup, Pam Moore, Jeanne Meister, Mark Fidelman, and Matt Ridings.

It was a very lively debate – watch the full hour below.

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is Global Managing Partner, Social Consulting at IBM.

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  • TerryBrock

    Very good job and thank you to all. Louis, you did a good job with such a lively panel.

    Yes, Klout Matters. It is an important metric today, particularly in fields like marketing, advertising, PR and others. Mark Fidelman’s point, that it must be in context, is very important. Pam Moore’s points about those who game the system and how we have to avoid that are spot on! Thank you, Pam!

    And yes, in full disclosure, Gina Carr & I wrote the McGraw-Hill book, Klout Matters. Andrew Grill was very kind to talk with us extensively before we did the book and thank you again, Andrew, for your kindness and generosity.

    Klout is a component we have to be aware of today. Like FICO, we might not like our score, but important people use the score (both Klout and FICO) to make decisions about us. As such, we have to pay attention to it, but not be obsessed with it.

    Great information and thank you for sharing this. Very good panel and discussion!

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  • Social_Ben

    Really enjoyed the discussion, thanks for posting

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  • Thanks Ben.

  • Terry, thanks for your perspective here. Since the panel, many have asked why we don’t hear much from Klout anymore – they seem to have gone very quiet. I haven’t even seen them do anything around the Superbowl which is strange,

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  • TerryBrock

    Nice to hear from you, Andrew. I don’t know and, of course, you’d have to check with the folks at Klout to find out. We find that using the principles of using Klout, Kred, Peer Index to check and monitor what we’re doing makes more sense than ever. We need that tracking, that measuring to make sure that we are doing what works and what isn’t working. Thank you, Andrew, for helping to stress those important practices of measuring, tracking and doing what is right in this wonderfully-frenzied world of social media!

  • Terry, these platforms need to come with an instruction manual or brand and agency folks will use them in the wrong way – just as we need instructions to build a Lego model, we need instructions on how to correctly read and understand influence scores.

  • TerryBrock

    I agree with you Andrew!
    Many people have tried to “do” social media and ended up embracing what they did before. That’s why we see so many people “blasting” a message versus engaging with people. I agree that they need some sort of an instruction manual to help. I also think our book, Klout Matters, is a good tool for that (pardon the self promotion). Thank you for sharing what you have on that video and in life, Andrew. It is an honor to know you! — Terry

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  • Nikhil Tiwari

    Thanks Andrew for this posting. Please also consider SOCIOTA for the social media score.

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  • RT @AndrewGrill: Rewind: Does Klout count? Does your social media score matter to HR? http://t.co/3xeZuG9wte

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