Breathing new life into old posts. Introducing Rewind:

rewindOver the Christmas break, I experimented with how I could share some of the 650+ posts (some of them actually quite good) that I have written over the last 10 years of blogging with an wider audience than I have now.

Looking at my blog traffic using Clicky, I could see that I received a flood of traffic each time I published a new post, but only reasonable levels outside that time.

Many of the posts I have written in the past 18 months or so about social business and digital trends are still relevant in 2014.

Last year I would occasionally re-tweet old posts to test the reaction from my community.

Each time, I could see a new audience was being exposed to my writing, and new people were engaging with me via Twitter, LinkedIn, Facebook and Google+.

Using a couple of excellent plugins by Ajay Matharu, namely Tweet Old Post and Buffer My Post, I have implemented a series of Rewind: posts, re-sharing my best posts from the last 18 months.

Setting up the plugins

Both plugins were pretty easy to set up, and have a number of options – covered below.

Out of the box, Tweet Old Posts tweets “from” the Tweet Old Posts app, and so I changed this by creating my own Twitter app to tweet “from” “London Calling Rewind”, and updating some of the plugin code.

This “tweeted from..” indication can be seen on a few Twitter clients, but Twitter removed this feature from their own apps some time ago.

rewind-example

As I love transparency, each post that is tweeted by the plugin is prefaced by Rewind: so my readers know this is an old post.

The settings for Tweet Old Post allow you to specify how often to tweet. I have experimented with between 4 and 8 hour intervals, to ensure that my global audience gets a chance to see some old posts. As I write this post, I have the interval set at 6 hours.

You can also set which categories tweets are sent from, and also exclude individual posts that are not relevant for a re-post and should not be shared.

Finally, Tweet Old Post has the option to allow me to use my own URL shortener, lc.tl to allow me to brand the links I am sharing and view detailed analytics on each link shared.

For those of you that have a YOURLS installation, use the settings below (click each image to enlarge).

yourls-tweet-old-post-options

Other settings below control the range of posts randomly selected for the next interval.

tweet-old-post-options

The facility to exclude individual posts is also excellent.

tweet-old-post-exclude-option

Tweet Old Post works with Twitter only. To post to other platforms, you need Buffer My Post and an account with Buffer.

As Buffer my Post is from the same author, the setup from the plugin side is almost identical to Tweet Old Post and you can exclude posts and set the frequency as well.

You do need a Buffer account (the free version allows you to have only 10 items in your “buffer”), and I have set this up to post to my LinkedIn account at 4 different times each weekday, to promote my old posts to UK/EU, East Coast, West Coast and Australian audiences in their respective timezones.

buffer-options

The 10 items Buffer limitation on the free version can be circumvented by having Buffer My Posts send Buffer 4 new posts every 12 hours when you already have 6 in the buffer.

What has the reaction been to Rewind: ?

Over the last week or so of testing my new Rewind: series, I have seen a greatly increased level of engagement with a number of my older, but still relevant posts.

One example from yesterday showed a great debate on Twitter as a result of a Rewind: post about Blogger transparency between @PaulFabretti, @mseasons  and @DaveParkinson. See the full thread at lc.tl/Pl

 

twitter-debate-fake-fans

I hope you find this post and my older posts via Rewind: of interest.

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

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About 

Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.

  • http://www.stuartbruce.biz/ Stuart Bruce

    Hi Andrew, Great idea and interestingly one that I’d added to my task list for the New Year. I was inspired by looking at my stats for 2013 and seeing older posts in there and by a post by Heather Yaxley highlighting the same point you made about the relevance of older posts. I’ll have a closer look at what you’re doing and simply publicise older posts, but will also do new versions of some posts updated for 2014.
    I’m deliberately commenting here as another of my New Year’s resolutions is to comment more on good posts, rather than simply sharing/liking them and commenting on Twitter/Facebook/LinkedIn/Google+.

  • http://londoncalling.co/ Andrew Grill

    Stuart, glad I have inspired you to do this also. Hope the post helped and thanks for commenting here also.

  • http://twitter.com/SocialInLondon/status/419444878704009216/ @SocialInLondon

    Breathing new life into old posts. Introducing Rewind:: Over the Christmas break, I experimented with how I co… http://t.co/cSptuohXfP

  • http://twitter.com/LeeBogner/status/419444880541114370/ @LeeBogner

    Breathing new life into old posts. Introducing Rewind:: Over the Christmas break, I experimente… http://t.co/tOCgOqqjM4 | @AndrewGrill

  • http://twitter.com/marketingblogs/status/419445979339714560/ @marketingblogs

    Breathing new life into old posts. Introducing Rewind: http://t.co/rqcvtYdaQJ

  • http://twitter.com/fransgaard/status/419478283341004800/ @fransgaard

    RT @AndrewGrill: @matharuajay just blogged about how I’m using your WP plugins to breathe new life into old posts http://t.co/brhor78SWg

  • http://www.garygale.com/ Gary Gale

    If this post doesn’t serve as a reminder of why I need to read your blog Andrew, nothing will. Useful, detailed and thorough. Thanks for this. I might just give this a whirl and see what happens.

  • http://londoncalling.co/ Andrew Grill

    Coming soon – a review of a great WP plugin – WP Quadratum ;-)

  • http://www.garygale.com/ Gary Gale

    Thanks! One question for you though. You’re obviously seeing the benefits of owning as much of your site’s traffic and experience as possible (plugins, your own URL shortener, and so on). So why rely on a third party for your comments? I’m intrigued ….

  • http://www.marczewski.me.uk/ Andrzej Marczewski

    I have used tweetily to randomly tweet old posts. It is really interesting as people who were not following me when the post was originally written, often comment on them. I also preface with “from the archives”

    Great post Andrew :-)

  • http://londoncalling.co/ Andrew Grill

    Gary, more about aesthetics and functionality. The native comment system in WP doesn’t look as good and I can’t get notified of new posts to moderate and action them via email the way Disqus let’s me.

    Only niggle about Disqus is a while ago they quietly removed the ability to aggregate social comments from Twitter &c on the same page – hope they will briinng that back soon.

  • http://londoncalling.co/ Andrew Grill

    Thanks Andrzej.

  • http://twitter.com/pmobiweb/status/419516180164915200/ @pmobiweb

    London Calling: Breathing new life into old posts. Introducing Rewind:: Over the Christmas break, I experiment… http://t.co/tuk3qXyBsG

  • http://twitter.com/mikejny/status/419796722177814529/ @mikejny

    Breathing new life into old posts. Introducing Rewind: – London Calling social business http://t.co/wvbpauKd30

  • http://twitter.com/matharuajay/status/419852052777291776/ @matharuajay

    RT @AndrewGrill: @matharuajay just blogged about how I’m using your great WP plugins to breathe new life into old posts http://t.co/bFVRQ1u…

  • http://twitter.com/schtevey/status/420150999719084032/ @schtevey

    How to breathe life into old blog posts. @AndrewGrill’s method is getting great results http://t.co/p8FykVuBS3 > WP plugins listed

  • Pingback: Breathing new life into old posts. Introducing ...

  • http://twitter.com/keeshenniphof/status/420200857628450817/ @keeshenniphof

    Breathing new life into old posts. Introducing Rewind: – London Calling social business: http://t.co/d4Fj7X4P4w

  • http://twitter.com/Richard_Gans/status/420231144156975104/ @Richard_Gans

    Interesting RT @schtevey: How to breathe life into old blog posts. @AndrewGrill’s method is getting great results http://t.co/AGOHrFvSrW #sm

  • http://twitter.com/GarrettGoodman/status/420231877618724864/ @GarrettGoodman

    Breathing new life into old posts. Introducing Rewind http://t.co/jQbgjup4MO Excellent. Just excellent.

  • http://twitter.com/RoyHP/status/420232889104891904/ @RoyHP

    Breathing new life into old posts. Introducing Rewind http://t.co/bLtFkmREHF Excellent. Just excellent RT @GarrettGoodman

  • http://twitter.com/SMACSRIT/status/420295018851876864/ @SMACSRIT

    Breathing new life into old posts. Introducing Rewind: – London Calling social business http://t.co/LvXh0QmAha

  • http://twitter.com/ThePaulSutton/status/420939964432777216/ @ThePaulSutton

    Good tip from @andrewgrill > Breathing new life into old posts. Introducing Rewind http://t.co/V9QqRd7tfO

  • http://twitter.com/XstGardens/status/421063492465344512/ @XstGardens

    Breathing new life into old posts. Introducing Rewind http://t.co/j5o0duWjdJ #lowessbchamps can we Rewind ?@sandy_carter

  • http://twitter.com/kchadda/status/423824753099808768/ @kchadda

    RT @AndrewGrill: Was just asked in the hallway at work about how I am sharing pre-loved posts with a wider audience > http://t.co/bFVRQ1uEK6

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  • http://twitter.com/mBLAST/status/460404755593199616/ @mBLAST

    Its not recycling – its REWINDING. Get the most out of those old posts. http://t.co/FWeuHXL3G1