The power of one tweet

Since joining IBM, I have been asked to speak at a wide variety of internal and external events.

At many of these events, I have spoken about the power of twitter, and worked backwards and explained how I happened to be there at that particular moment as a result of just one tweet – shown below from 15th January 2011.

Some background to this tweet. I had been in Seattle as part of a Visible Technologies sales team meeting. I was returning to London via San Francisco, as I had decided to spend the weekend there – my first time in SF.

You can also hear me talk about this story in the video below – simply skip to the 24 second mark (by clicking here or using the time slider on the video below)

Upon landing, I sent the sort of tweet I normally do, letting my global followers know were I am in the world.

This time though I had no idea who I was likely to meet.

As I was preparing to explore the city on the Saturday morning, this tweet popped up from fellow Aussie, Antony McGregor Dey @antonymd who now lives in San Francisco.

Antony and I had never met (we came close a few times – see a tweet when we were both in Sydney in 2010 below), but had never met in person.

We had lunch at Fisherman’s Wharf on Saturday 15th January, and as a result, he agreed to introduce me to Jodee Rich, the founder of PeopleBrowser, and the makers of Kred.

This lead to me meeting Jodee, and agreeing to join his company, where I was the CEO of Kred from 2011 – 2013.

Fast forward to 2013. and I an now with IBM.  I am absolutely positive that my time at Kred helped with IBM’s decision to hire me.

The key lesson that I share at conferences around the world is that by being on twitter, and sharing what I am doing and where I am, opportunities such as Kred and IBM have happened.  When I ask for a show of hands at conferences of who is not on twitter, this story seems to be the trigger for them to join.

As an aside, on the same trip to San Francisco, I scored an upgrade to a suite at the Mark Hopkins Intercontinental. You can read about this story at lc.tl/mh and one of the tweets that secured the upgrade below.

The blog post about the upgrade has been used by Intercontinental Hotels globally to show the power of twitter.

If you are reading this and not on twitter, or know someone who is not yet a member – think of these 2 key reasons to join:

1) Brand protection – I secured @AndrewGrill in 2007 and this has become my online personality

2) Market research – if you are not on twitter then you are missing out on all the great research, tips and news I get direct from my twitter followers

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.



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  • http://twitter.com/AyoAbbas/status/407143007843278849/ @AyoAbbas

    “@AndrewGrill: how just 1 tweet on 15 Jan 2011 changed my career – see http://t.co/nxWGFWcVX2” great piece & saw Andrew spk a few mths ago

  • http://twitter.com/Craig_Lewis77/status/407154489192644608/ @Craig_Lewis77

    The power of Twitter. A force from above (or something like that): article by @AndrewGrill – see http://t.co/MmPyNWL7Dk

  • http://twitter.com/GabrielleNYC/status/407171041987809280/ @GabrielleNYC

    The Power of One Tweet – London Calling social business http://t.co/hVyh8YgyvP by @AndrewGrill

  • http://twitter.com/jkhoey/status/407176964470870018/ @jkhoey

    the power of one tweet – London Calling social business http://t.co/oh8NkiPhg9

  • http://twitter.com/Knotenbleistift/status/407178215816691712/ @Knotenbleistift

    RT @AndrewGrill: My story of how just 1 tweet on 15 Jan 2011 changed my career – see http://t.co/7QCYJmb9zp

  • http://twitter.com/Carrotcomms/status/407440557921677312/ @Carrotcomms

    RT @AndrewGrill: popular from the weekend > My own story of how just one tweet changed my career http://t.co/7QCYJmb9zp

  • http://twitter.com/reynoldsws/status/407461068840394752/ @reynoldsws

    RT @HelReynolds: ‘My story of how just one tweet changed my career’ by @AndrewGrill http://t.co/rCAndeHdLB (via @AllthingsIC)

  • http://twitter.com/eCommerceULVR/status/407471719000322048/ @eCommerceULVR

    RT @russwebt: The power of one tweet http://t.co/HizvvnCIIZ
    Great story by @AndrewGrill on how a mundane tweet changed his career

  • Matt Bamford-Bowes

    Great post Andrew. I haven’t been on your blog for awhile, but this is a really great real world way of explaining things. Good luck with IBM too.

  • http://twitter.com/Sammyps/status/407500541624074240/ @Sammyps

    RT @russwebt: The power of one tweet http://t.co/HizvvnCIIZ
    Great story by @AndrewGrill on how a mundane tweet changed his career

  • http://twitter.com/VeroDMarot/status/407519739138043904/ @VeroDMarot

    RT @AndrewGrill popular from the weekend > My own story of how just one tweet changed my career http://t.co/jS0jyJnXvO

  • http://twitter.com/PaulBromford/status/407578623454224384/ @PaulBromford

    The power of one tweet http://t.co/u8NhDQqTfW @AndrewGrill on how Twitter can land you a whole new career

  • http://twitter.com/samjoyk/status/410201626977120256/ @samjoyk

    The power of one tweet – http://t.co/aXnaokBU29 as a new employee @IBM, this is 1 of my favorite stories I’ve heard in awhile @andrewgrill

  • http://twitter.com/fransgaard/status/410332501555822592/ @fransgaard

    RT @samjoyk: The power of one tweet – http://t.co/938VNq7oVZ as a new employee @IBM, this is 1 of my favorite stories in awhile @andrewgrill

  • http://twitter.com/rpetal27/status/410334681683755008/ @rpetal27

    MT @fransgaard via samjoyk: The power of one tweet – http://t.co/fYhoUd8h26 by @andrewgrill #yam

  • http://twitter.com/YoannAuger/status/420230717105532928/ @YoannAuger

    “@AndrewGrill: The power of one tweet http://t.co/6r7jjSrOxa” brilliant and inspiring story @sanna_alexandre @PaulAudeb

  • http://twitter.com/angiebayley/status/420230801645899776/ @angiebayley

    RT @AndrewGrill: Rewind: The power of one tweet http://t.co/7QCYJmb9zp

  • Social_Ben

    I am totally with you, twitter for me has led to many
    great introductions and friendships including you! I was able to walk
    up to Chris Brogan in London and it was like we had known each other for
    ever, and only just met in real life. One of his introductions to Rob
    Wilmot (a founder of FreeServe) has led to a great friendship. A tweet
    to a call to several F2F meetings with Mark Schaefer has again added to
    the wealth of my circle. I love Twitter

  • http://twitter.com/Arnfast/status/422683877887709184/ @Arnfast

    RT @AndrewGrill: Rewind: The power of one tweet http://t.co/7QCYJmb9zp