Social Business thought leader Andrew Grill joins IBM Interactive

welcome-to-ibm

Today I can announce that I am joining IBM Interactive to help grow their Social Business practice.

I have greatly enjoyed my nearly two and a half years as CEO of Kred, and I am leaving the team in good hands, and with their best wishes.

You can watch a short video interview explaining the move below.


I have been watching IBM as a company for a long time now.  When I was working for Telstra in Australia in the late 90s, a very smart chap called Scott McCallum was seconded from IBM to work with Telstra on our eBusiness strategy.

It was by working with Scott that I got to see how IBM thinks at close quarters.  As part of this relationship, I visited IBM’s HQ in Armonk and also their research facility in Nice, and my professional respect for IBM has only grown since then.

More recently, while at Visible Technologies, IBM Global Business Services in Sydney was a client of mine as we helped them with an eminence program to highlight the consultants who were subject matter experts on social media.

Over the last year or so, IBM’s work and presence in Social Business caught my eye.

Of particular interest has been how their CEO Ginni Rometty has articulated their digital strategy as a company, and how she is right behind their social business push.

If any company is going to make a real impact in social business, then it is IBM.

I know I am joining the company at an exciting time as social business is becoming a regular board item in fortune 500 companies, and IBM is clearly investing in this space and taking market share.

My role at IBM will be as a Partner in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

My experience in digital from as far back as 1983 and social from around 2004 will come in handy, as well as my experience running companies in Australia and the UK.

What I am bringing to IBM is practical experience from working with previous clients such as American Express, Ogilvy, Commonwealth Bank, ITV and eBay to develop and deliver smart social strategies.

In conjunction, my experience in social media as both a practitioner, as well as a long-time blogger and influencer will be relevant as I convince C-suites of the benefits of becoming a social business.

You can expect that my tweets and blog posts will continue as always, and one of the attractions of IBM is they actively encourage their 430,000 employees to contribute via social channels both internally and externally.

It is an exciting time for our industry as social media grows up and becomes social business, and I am thrilled to be able to call myself an IBMer from today.

I can be contacted as always via grill.im or tweet me @AndrewGrill

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To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.

  • http://twitter.com/SocialInLondon/status/387457778115047424/ @SocialInLondon

    Social Business thought leader Andrew Grill joins IBM Interactive: Today I can announce that I am joining IBM … http://t.co/bb1NT4e4r3

  • http://twitter.com/AJMRoss/status/387470655140413440/ @AJMRoss

    RT @jangles: @AndrewGrill joins IBM Interactive http://t.co/o0apMktwwd < strategic move. Congrats, Andrew, success! #socialbusiness

  • http://twitter.com/EmilyCBaxter/status/387499287522713600/ @EmilyCBaxter

    Congratulations! @AndrewGrill Delighted to announce I’m joining @IBMInteractive (partner)to help with #socialbusiness http://t.co/dcaA7VjRFL

  • http://twitter.com/Michae1Green/status/387507712197550080/ @Michae1Green

    Social Business leader Andrew Grill @AndrewGrill joins IBM Interactive – #socbiz http://t.co/cfH8EPdXSZ << Well done mate

  • http://twitter.com/DigitalBlonde/status/387530110804701184/ @DigitalBlonde

    RT @AndrewGrill: Delighted to announce today I’m joining @IBMInteractive as a Partner to help with #socialbusiness read more at http://t.co…

  • http://twitter.com/ReleaseTEAMInc/status/387548062102478848/ @ReleaseTEAMInc

    RT @AndrewGrill: Delighted to announce today I’m joining @IBMInteractive as a Partner to help with #socialbusiness read more at http://t.co…

  • http://twitter.com/Tom_Hayden/status/387560820000817153/ @Tom_Hayden

    RT @JohnNosta: BREAKING: Kred CEO @AndrewGrill joining @IBMInteractive to help with #socialbusiness – more at http://t.co/BfjEZlmYC6 Well …

  • http://twitter.com/robincarey/status/387579076015173632/ @robincarey

    Congratulations to @andrewgrill and @ibminteractive http://t.co/EskODqSMIG #ibm

  • http://twitter.com/GrowWithOrganic/status/387592994334863360/ @GrowWithOrganic

    Congratulations to @AndrewGrill as he joins @ibminteractive! All the best from us all at The Organic Agency:) http://t.co/H82hS0Hjvl

  • http://twitter.com/BeckyGaylord/status/387603500156211200/ @BeckyGaylord

    RT @DabneyPorte: #NewsFlash!

    @Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/E3O…

  • Pingback: NEWS! Kred CEO @AndrewGrill is joining@IBMinteractive to help w/ #IBM #SocBiz #SocialBusiness | Blue Focus Marketing

  • http://twitter.com/gfarris/status/387625445585199104/ @gfarris

    Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/vQ33JKcuTS

  • http://windmillnetworking.com/ Neal Schaffer

    Congrats Andrew!

  • http://twitter.com/susanborst/status/387651279264432128/ @susanborst

    Social Business thought leader @AndrewGrill joins IBM Interactive from Kred http://t.co/tH7rzpx9sR fb rt @pammktgnut <congrats, Andrew!

  • http://londoncalling.co/ Andrew Grill

    Thanks Neal.

  • http://twitter.com/jennihogan/status/387667610147373056/ @jennihogan

    Congrats to @AndrewGrill “Big news. Today I’m joining @IBMInteractive to help with #socialbusiness” http://t.co/Hr3GfUaji7

  • http://www.HarmonyNZ.net/ Lynn Abate-Johnson

    Congratulations, Andrew! It’s clear from this post and from the great interview here, that you are one of those who really “gets it” about how great businesses are not only built, but also how they thrive and grow over time. Bravo! Thanks for the inspiration.

  • http://twitter.com/hillairepatrice/status/387679633824813056/ @hillairepatrice

    RT @PPC: Le CEO de Kred @AndrewGrill rejoint @IBMInteractive pour développer le #socialbusiness http://t.co/qfiMyXQneQ #ibm

  • http://londoncalling.co/ Andrew Grill

    Lynn, thanks for your comments, and I hope to continue to inspire.

  • http://twitter.com/travislloyd/status/387696356888174592/ @travislloyd

    RT @AngelaMaiers: Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/x1VoCdhZxD

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  • http://twitter.com/DanNieves/status/387707204885032961/ @DanNieves

    RT @Britopian: this is news … Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socbiz http://t.co/5kX0vxJvYD #yam

  • Bonnie Cheuk

    Andrew, Nice interview! Companies and executives are still scratching the surface as to how social can transform the business (both internally and externally). In my recent publication, I have detailed 13 typical examples how companies are using social internally to get work done differently to deliver commercial value. And it is not easy, it is a cultural change journey. Here is the link http://bonniecheuk.blogspot.co.uk, love to get your comments.

  • http://twitter.com/s_sossai/status/387714876333776896/ @s_sossai

    Social Business thought leader Andrew Grill joins IBM Interactive http://t.co/ZrLI9tCZlj

  • http://twitter.com/LeeBogner/status/387722883532734465/ @LeeBogner

    Social Business thought leader Andrew Grill joins IBM Interactive: Today I can announce that I … http://t.co/dfo8LiyFkj | @AndrewGrill

  • http://twitter.com/austinnigan/status/387730400011108352/ @austinnigan

    Follow Kred CEO @AndrewGrill who is joining @ibminteractive. Also check out his blog at londoncalling.co http://t.co/BYQDDaZ5Hl #NewhouseSM4

  • http://twitter.com/PamMktgNut/status/387760389477658625/ @PamMktgNut

    RT @Mr_Madness: @PamMktgNut Hi Pam C’ya soon #GetRealChat Read ur FB post re: @AndrewGrill Many Congrats Andrew on becoming an #IBMer http:…

  • http://twitter.com/rwang0/status/387805427708088320/ @rwang0

    @kred CEO @andrewgrill joins #IBM Interactive http://t.co/g3d5szH0vk #socbiz #services

  • http://twitter.com/bduperrin/status/387812298540457984/ @bduperrin

    RT @PPC: Le CEO de Kred @AndrewGrill rejoint @IBMInteractive pour développer le #socialbusiness http://t.co/qfiMyXQneQ #ibm

  • http://twitter.com/joelrubino/status/387833605902598144/ @joelrubino

    Big news! RT: @AndrewGrill Delighted to announce I’m joining @IBMInteractive as a Partner to help w/ #socialbusiness http://t.co/iPQ2etl9F1”

  • http://twitter.com/jopemoro/status/387835173217533952/ @jopemoro

    El CEO de @Kred @AndrewGrill se une a @IBMinteractive para trabajar en temas de #SocialBusiness http://t.co/AjQiYmS8RE #SocBiz

  • http://twitter.com/TBLepi/status/387842272345088001/ @TBLepi

    Hot News: @AndrewGrill has joined @ibminteractive as a Partner with a focus on #socialbusiness . Read more at http://t.co/6hDrwzB8X4 #ibm

  • http://twitter.com/JRBuckley68/status/387862750577565697/ @JRBuckley68

    RT @markwschaefer: Congrats to Kred CEO @AndrewGrill who is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co…

  • http://twitter.com/steve_penfold/status/387875227474341888/ @steve_penfold

    Congrats to @AndrewGrill joining @ibminteractive to grow their Social Business Practice http://t.co/ub0MMisfJG

  • http://twitter.com/gdiver62/status/387910403360956416/ @gdiver62

    RT @ginidietrich: This is interesting: Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socialbusiness – read more at http://…

  • http://twitter.com/mdial/status/387922442213412864/ @mdial

    Social Business thought leader @AndrewGrill joins IBM Interactive http://t.co/6V7WeHGfY9

  • http://twitter.com/collinstw/status/387936860284018688/ @collinstw

    Social Business thought leader Andrew Grill joins #IBM Interactive – London Calling social business http://t.co/QtaEn1Cx0A

  • http://twitter.com/ReleaseTEAMInc/status/387948132102725632/ @ReleaseTEAMInc

    RT @PamMktgNut: Congrats! RT @AndrewGrill Delighted to announce I’m joining @IBMInteractive as Partner to help w/#socialbusiness http://t.c…

  • http://twitter.com/RIZAL_BESH/status/388014990826799104/ @RIZAL_BESH

    RT @MSocialBusiness: Kred CEO @AndrewGrill is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/9xzqTHY8Zh

  • http://www.seekomega.com Mark Fidelman

    Good luck andrew – you’ve found a great home!

  • http://twitter.com/deb_lavoy/status/388031885990830080/ @deb_lavoy

    RT @markfidelman: Social Business thought leader Andrew Grill joins IBM Interactive – WoW! http://t.co/Hc3TrbumOl

  • http://twitter.com/OhMyJet/status/388056849603649536/ @OhMyJet

    RT @Hyken: Congrats to Kred CEO @AndrewGrill who is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/T4Yxp6V…

  • http://twitter.com/jaannetzow/status/388089945015201792/ @jaannetzow

    RT @Hyken: Congrats to Kred CEO @AndrewGrill who is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/T4Yxp6V…

  • http://farhan.co/ Farhan Rehman

    Congratulations on the new role! Look forward to watching you create waves in the world of IBM! When do you start the new role?

  • http://twitter.com/Tourizing/status/388152771595091968/ @Tourizing

    RT @Hyken: Congrats to Kred CEO @AndrewGrill who is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/T4Yxp6V…

  • http://twitter.com/Gates_Ventures/status/388179054286757888/ @Gates_Ventures

    Top story: Social Business thought leader Andrew Grill joins IBM Interactive – … http://t.co/ktdQbOPu2Q, see more http://t.co/BSDxfb89yP

  • http://twitter.com/bjmcguir/status/388250714826620928/ @bjmcguir

    Welcome @andrewgrill to IBM. Former CEO of Kred. A genuine social guru now part of our team. http://t.co/KZwfY2MYPX

  • http://twitter.com/CodeGuard/status/388269386689421312/ @CodeGuard

    RT @Hyken: Congrats to Kred CEO @AndrewGrill who is joining @IBMInteractive to help with #socialbusiness – read more at http://t.co/T4Yxp6V…

  • http://twitter.com/BKneuer/status/388282381611724801/ @BKneuer

    @TracyGravesande Tracy – thank you for the follow. Re: the CXO report tweet – excited to see this http://t.co/Sxv49CGpKH

  • http://twitter.com/RSwindell/status/388298104749166592/ @RSwindell

    RT @bjmcguir: Welcome @andrewgrill to IBM. Former CEO of Kred. A genuine social guru now part of our team. http://t.co/KZwfY2MYPX

  • http://twitter.com/claudesilver/status/388311768876843009/ @claudesilver

    Congrats! @AndrewGrill Very happy for you! Social Business thought leader Andrew Grill joins IBM Interactive http://t.co/8SEzmv8sOk

  • http://twitter.com/servantofchaos/status/388521573621432320/ @servantofchaos

    Changes underway-> @AndrewGrill joins IBM Interactive http://t.co/0n3p0D2gy5

  • http://twitter.com/hollingsworth Tony Hollingsworth

    Good news Andrew, congratulations – sounds a perfect fit for you. I’ve had fun advising IBM locally here in Sydney on social business initiatives over the years, and am thrilled to see the broader acceptance of social in business today. Best to you,
    Tony Hollingsworth

  • http://twitter.com/hollingsworth/status/388589393067659264/ @hollingsworth

    Good news, congrats Andrew! RT @servantofchaos: Changes underway-> @AndrewGrill joins IBM Interactive http://t.co/lX4ljzG938

  • http://londoncalling.co/ Andrew Grill

    Tony, appreciate your kind words.

  • http://londoncalling.co/ Andrew Grill

    Thanks Farhan!

  • http://londoncalling.co/ Andrew Grill

    And a large home with many rooms, still exploring…

  • http://londoncalling.co/ Andrew Grill

    Bonnie. thanks for your comment and I will take a look at your blog.

  • http://twitter.com/DendritePark/status/389904020418330624/ @DendritePark

    Social Business thought leader Andrew Grill joins IBM Interactive http://t.co/vpocdU1rgq

  • http://twitter.com/AndyMoverley/status/390138796966047746/ @AndyMoverley

    http://t.co/4taIgFPorG… a great addition to IBM

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  • http://twitter.com/nickiehills/status/390173874157256704/ @nickiehills

    RT @AndyMoverley: http://t.co/4taIgFPorG… a great addition to IBM

  • http://twitter.com/sarahgreasley/status/390202588337303552/ @sarahgreasley

    RT @AndyMoverley: http://t.co/4taIgFPorG… a great addition to IBM

  • http://twitter.com/antonysatyadas/status/390311794566127616/ @antonysatyadas

    Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/tVF8DLj0hC

  • http://twitter.com/WyattJU/status/390314547154006016/ @WyattJU

    RT @antonysatyadas: Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/tVF8DLj0…

  • http://twitter.com/LauryPatwardhan/status/390351375257067520/ @LauryPatwardhan

    RT @antonysatyadas: Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/tVF8DLj0…

  • http://twitter.com/Aditya_Vijay_A/status/390434383506587648/ @Aditya_Vijay_A

    RT @antonysatyadas: Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/tVF8DLj0…

  • http://twitter.com/Barzhini/status/391579196675612672/ @Barzhini

    In case you missed it > Kred CEO @AndrewGrill joined @IBMInteractive #socialbusiness – read more at http://t.co/h74KBCprlT (Happy B-Day)

  • http://twitter.com/shellkillebrew/status/393253348607938561/ @shellkillebrew

    RT @Barzhini: In case you missed it > Kred CEO @AndrewGrill joined @IBMInteractive #socialbusiness – read more at http://t.co/h74KBCprlT (H…

  • http://twitter.com/WitkosRobinson/status/393799413195608064/ @WitkosRobinson

    Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/n2CaUW6OS2

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  • http://twitter.com/LazBlazter/status/409419481384243200/ @LazBlazter

    #Social Business thought leader Andrew Grill joins IBM Interactive – London Calling social business http://t.co/KKEhSillVU

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  • http://twitter.com/AndrewGrill/status/479747311283617792/ @AndrewGrill

    @kevinGEEdavis I joined @IBM 8 months ago – see http://t.co/Db0n5VSASD