NFC business cards from – first look

I have been a big-time supporter of the team at – they let you design your own business cards.

I’ve had Moo cards for years now as my personal “blogger card” and moved from the half-height ones to a full version as soon as they became available.

Recently I read on the Moo newsletter that they have been trialling NFC (Near Field Communication) business cards.

More information can be found on the Moo site

They have managed to embed a NFC chip inside a standard business card – see an example below


In addition, Moo has developed an android app that allows you to program the card to do a number of things, such as

  • link to a website
  • link to a map
  • link to social media networks
  • call a number
  • create a new contact on the phone


The NFC business card in action

Shown below is the Moo NFC card in action, as modelled by my 6 year old daughter, Madeleine.

You simply tap the NFC card to the phone, and whatever action you have programmed onto the card is executed.

As shown on the video above, in this case the phone it told to open where I can redirect to anywhere I like after I have handed out the card.

I have already enthusiastically shown the card in action at networking events – explaining how it works, and there has been real interest – it is a great talking point.

While I am a card-carrying (literally now!) early adopter, the issue will be that not everyone has a NFC capable phone.  Thankfully, both my main phones (Blackberry 9900 and HTC One X) have NFC built-in.

This means though that in the short term, if I hand out a NFC card, only those of my contacts with really new phones are likely to be able to read the card, meaning I probably won’t NFC enable all my cards in the next print run.

Great initiative from Moo and I can’t wait to get my real cards printed with NFC inside.

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is Global Managing Partner, Social Consulting at IBM.

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  • @LinHumphrey

    About time this happened! RT @AndrewGrill: NFC enabled business cards from MOO – a first look cc @overheardatmoo

  • @AllthingsIC

    Smart stuff via @andrewgrill NFC (near field communication) business cards from – first look

  • @pdbrewer

    Near field communication business cards

  • @MelCarson

    RT @raxlakhani: NFC business cards from – first look | London Calling – social business

  • @marketingblogs

    NFC business cards from – first look

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    Las tarjetas de visita con soporte #NFC ya empiezan a comercializarse #movilidad

  • @GillianJKerr

    NFC business cards from – first look