Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill former CEO of Kred on Influence

On Friday December 7th, I was involved in a great online discussion with Mark Schaefer, Executive Director of Schaefer Marketing Solutions as part of the regular live Friday Hangout sessions.

We spoke about measuring and growing your influence online and items covered in his best selling book, Return On Influence.

In this 45 minute video, you can see Mark, Janet Fouts and I discuss how influencer marketing has evolved during 2012. and what we might see in 2013.

Also on the panel with me was Janet Fouts who runs the #FridayHangouts on a weekly basis.

One of the questions I asked Mark was how influence marketing had changed in the 10 months since the book came out.

We also spoke about how agencies and brands should be using influence scores and programs.

Mark and I also discussed some work we have done together with internal influence.

If you want to hear some really intelligent views on influence, then this video is for you.

You can see past Friday Hangouts at  thefridayhangout.com

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.



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  • http://twitter.com/marketingblogs/status/277412731546652672/ (@marketingblogs) (@marketingblogs)

    Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill from Kred on Influence http://t.co/MGCD4Hvd

  • jfouts

    @AndrewGrill cheers Andrew, thanks for coming on the show again.

  • http://twitter.com/pmobiweb/status/277462393330737152/ (@pmobiweb) (@pmobiweb)

    London Calling: Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill from Kred on Influence: On Frida… http://t.co/h8b3xGX0

  • http://twitter.com/Convers8tion/status/277504725988036608/ (@convers8tion) (@Convers8tion)

    London Calling » Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill from Kred on Influence http://t.co/p5HgzAJT

  • AndrewGrill

    @jfouts Janet, I’m always available to come on the show – lots of fun!

  • jfouts

    @NewCommGlobal thanks Lucie!

  • jfouts

    @mar10s thanks Martin. Do you have @markwschaefer’s book. The case studies are a very good read

  • mar10s

    @jfouts Yes, and may get the digital version so I can loan the hardback to my staff. That or need to purchase more for gifts @markwschaefer

  • jfouts

    @mar10s good for you. The one on my iPad has lots of notes @markwschaefer

  • markwschaefer

    @mar10s @jfouts Thanks for the support on my book. Means a lot!

  • http://twitter.com/MashaKubyshina/status/277769580221435905/ Masha K Salvado (@MashaKubyshina)

    weak connections vs. strong connections thoughts at Friday Hangout with Mark Schaefer on Influence http://t.co/sntoK2wn

  • http://twitter.com/guy1067/status/277899660381794304/ (@guy1067) (@guy1067)

    Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill from Kred on Influence http://t.co/ynHPUGF6

  • jeffjockisch

    I use almost the exact same words and arguments that Mark Schaefer does in this discussion. Have been looking forward to the book since he and I interacted on Google+ back in January 2012.
    I’m discussing similar issues in a new Google+ community and invite anyone interested to drop by: https://plus.google.com/u/0/communities/114616212932788274003

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