I booked a train with London Midland this morning to attend the Bletchley Park Summer Party next Thursday.

On the final confirmation screen I was met with

Firstly, I had no option to “tick here” as the lazy marketers at London Midland had done it for me, knowing that unless they pre-ticked it I would not do it myself.

Guys, this is 1990’s marketing and has no place in the preference society of  2011.

If I WANT your email spam I would ask for it – so don’t pre-tick boxes.

Pre-ticked boxes confirm to me lazy marketing practices and shortly I will refuse to do business with firms that pre-tick.