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Monthly Archives: February 2011

Visible Intelligence tool now includes powerful influencer analysis

Nice to finally be in a position to talk about one of my favourite clients, John Lewis, included here in the release about the new Visible Intelligence influencer tool launched today. Contact me if you would like to see it in action. BELLEVUE, Wash., February 24, 2011 To help enterprises unlock the business value of their [...]

By Andrew Grill | Posted February 24, 2011 in social media | Tagged Clay McDaniel, competitive intelligence, Emma McLaughlin, enterprise social media, Home Depot, influencer, influencer identification, Jason Shockley, John Lewis, kelly pennock, klout, peer index, postrank, social intelligence, Spring Creek Group, topic discovery, visible, visible intelligence | Comments (3)

HISTORY channel teams with Foursquare in London

Hot in the heels of my Foursquare Fatigue post, the HISTORY channel in the UK has launched an initiative with Foursquare to help people uncover 600 historic sites in London. I attended the launch this morning at the tower of London (and in doing so picked up the HISTORY ♥ London badge). Tom Davidson, who [...]

By Andrew Grill | Posted February 17, 2011 in foursquare, location based offers | Tagged AETN, facebook, Facebook deals, Facebook places, foursquare, HISTORY, History 4sq, history foursquare, histoy channel, lbs, location, Location Based Offers, Tom Davidson | Comments (5)

Guest post on econsultancy blog titled Can “iPadvertising” save mobile advertising

I’ve just had my first guest post published on the very popular econsultancy blog. As the article was written specifically for them, I won’t be displaying it here, except for the following extract. The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed [...]

By Andrew Grill | Posted February 16, 2011 in iPad | Tagged blog, Can 'iPadvertising' save mobile advertising?, econsultancy, econsultancy blog, iPad, ipad-vertising, ipadvertising | Comments (1)

Mobile advertising’s success lies on the second screen not the main screen

I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress. You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]

By Andrew Grill | Posted February 15, 2011 in mobile advertising | Tagged Addicted to connectivity, apple, barcelona, dell streak, Deloite report, Deloitte, Deloitte Addicted to connectivity, Dick Costolo, dickc, econsultancy, Galaxy tablet, google, iads, iPad, ipad-vertising, ipadvertising, main screen, mobile advertising, mobile world congress, Motorola Xoom, MWC11, Perspectives on the global mobile consumer, Samsung Galaxy, second screen, Seeker Wireles, techcrunch, Twitter CEO | Comments (5)

Sanyo not renewing their Piccadilly Circus sign after 33 years

Land Securities, owner of the iconic Piccadilly Circus advertising sign location reports that Sanyo will not be renewing their spot after having a sign at the current location since 1994. This is apparently the first time a sign slot has become available in 33 years. I have photographed the signs over the years, and you [...]

By Andrew Grill | Posted February 14, 2011 in advertising | Tagged coke, land securities, neon signs, outdoor, outdoor advertising, piccadilly circus, piccadilly circus lights, piccadilly circus neon sign, piccadilly lights, piccadilly sign, sanyo, tdk, twitter, twitterfall, twittterwall | Comments (7)

UK MPs want iPads to “reduce printing costs”

According to an article in the Independent newspaper over the weekend, UK politicians want an iPad to “reduce printing costs”. According to the report A new information and communications technology strategy, recently agreed by officials on Parliament’s Management Board, included the following imaginary scenario entitled “a possible MP’s story in 2015″: “As I travel down [...]

By Andrew Grill | Posted February 14, 2011 in iPad | Tagged Anna Bligh, COAG, Council of Australian Governments, Dmitry Medvedev, Dmitry Medvedev ipad, Independent, iPad, Julia Gillard, Julia Gillard iPad, the australian, UK MP, UK parliament | Comments (1)

Location Based Offers (LBO) – valid business model or just more L-BS?

Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]

By Andrew Grill | Posted February 13, 2011 in location based offers, location based services | Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location | Comments (6)

Mobile internet growth strong in the UK says Vodafone

Vodafone has declared Britain the “most digitally advanced” country in Europe according to an article in the Telegraph. Vittorio Colao, chief executive, said Britain’s “digital citizens” are much more up to date with the latest technology than mainland Europeans. Vodafone said 70pc of new customers signing up for a contract in the UK demand a [...]

By Andrew Grill | Posted February 4, 2011 in mobile internet | Tagged daily telegraoh, facebook, foursquare, infinite, mobile broadband, mobile social, mobile social telstra, myspace, networking, one plan, rupert neate, social networks, telegraph, three, twitter, Vittorio Colao, vodafone | Comments (1)

Great example of Australian politician using social media for election campaigning

I noted with interest a new website haveabeerwithmike.com.au which has been launched to support Mike Baird (@mikebairdmp), the current Member for the Seat of Manly, one of Sydney’s beach suburbs. In the great Aussie tradition of “having a beer”, Mike not only invites you to book him for a beer/coffee/chat via the website, but also [...]

By Andrew Grill | Posted February 1, 2011 in campaigning, elections, social media | Tagged @mikebairdmp, elections, facebook, hustings, Kristina Keneally, Liberal Party, march 2011 election, member for Manly, Mike Baird, Mike Baird MP, NSW, nsw election, NSW Labor Government, social media campaigning, social media election, twitter | Comments (4)

Foursquare fatigue and what it means for Facebook deals

I’m a big fan of foursquare, I always have been but even I am getting a little fatigued. All that checking in with no real benefit is starting to make me question why I use foursquare at all. With the recent announcement that Facebook Deals is now available in the UK, it is worth looking [...]

By Andrew Grill | Posted February 1, 2011 in facebook, location based services | Tagged 4sq, Emily White, facebook, Facebook deals, Facebook places, foursqauare fatigue, foursquare, foursquare London office, foursquare office, groupon, Joanna Shields, lbs, location based advertising, mobile, mobile social networking, normob, social media, the future of foursquare, twitter, twitter London office | Comments (9)