4 top PR tips for getting your release covered by bloggers

Laptop MegaphoneAs a regular and long standing blogger in the social, mobile, advertising, tech and digital marketing spaces, I regularly receive approaches from PR companies hoping to promote a client’s release.  I receive between 1 and 5 per week depending what is going on in the market.

To save my time, and the poor PR’s time, I thought I would put together some quick tips to help PRs approach bloggers more professionally and efficiently.

Tip #1 Do you actually read my blog? Prove it

Instead of “I thought you might find this interesting” which seems to be the default for most PRs I receive emails from, why not something along the lines of

Dear Andrew, I have been reading some recent posts on London Calling about xxx and xxx and thought that my client’s new widget would also be a good fit for your readers …

Bloggers are not on a deadline and generally are not paid. It is a hobby and we own the blog (unlike a journo) so we want to make sure the content reflects the image we want to project.

We also generally have a “real job” so sometimes it can take a while to get your news onto the blog if we are at work and need to get to a place and space to do some serious blogging, and consider your release.

Tip #2 Make your release blog friendly.

big-file

No more 11MB PDF files please! Journos need high-res press-ready files, but we don’t.

We like images, so send us small files – both in file size and dimensions. If you truly do read my blog then you will know I use small images (like the one above) not normally larger than 300 x 200 to illustrate a point.   The copy can be in word format – we will cut and paste it anyway to get it onto the blog.

If you do send that 11MB PDF file, and we have to grab the text, screenshot and resize an image, then we might just find it all a bit too time consuming and just not bother.


Tip #3 Do you have a social media footprint?

Show you do in your email footer with your Twitter and LinkedIn profiles– as an example here is my signature below – click for a larger view.

email-signature

We bloggers are a picky bunch and we will do our homework on you as a PR to see how blogger friendly you really are from previous tweets.  If we can’t find you easily on social networks we will quickly understand you don’t get social media and so perhaps treat your client’s news as a lower priority.

Tip #4 Grab a coffee with me.  I won’t bite and I may be able to help connect you.

My “real job” for the last 10 years or so has been in senior management, business development and strategy roles.  I have also been the company spokesperson for the last 12 years in a wide range of roles, and speak at conferences on a regular basis.

So… this means that I really like meeting new people on a daily basis, and I am also very PR friendly as I have employed PR firms in the past and had PR facing roles.

I really do understand the difficult parts your job and I can also make it a lot easier.  I also like to know the person behind the release, and it means that it is more likely I will promote your release if we have actually met at some stage and shared a coffee.

Also perhaps I can help connect you to other companies, bloggers etc. I have over 6,500 LinkedIn connections, and twice this number of outlook contacts across multiple countries and industries, so far from just being a “blogger”, I also like connecting people.

If you are based in London or come here on a regular basis, why not buy me decaf venti cappuccino with 2 shots  at a nearby Starbucks!

I hope this helps.  I really do welcome PR’s contacting me via my contact page, and if you follow these simple tips above, then there is a higher chance that I will post your release, even verbatim if is relevant for my readers and blog friendly!

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Global Partner with IBM, with a focus on Social Business.



You may also like ...

  • http://twitter.com/Alisonbattisby/statuses/29076496846 Alisonbattisby (Alison Battisby)

    Twitter Comment


    RT @andrewgrill: Some handy tips for PRs hoping to get their releases covered by bloggers. [link to post] #prtips

    Posted using Chat Catcher

  • http://twitter.com/lokkiwhippet/statuses/29076529213 lokkiwhippet (Lokki TechnoWhippet )

    Twitter Comment


    Top PR tips for getting your release covered by bloggers: As a regular and long standing… [link to post]

    Posted using Chat Catcher

  • Pingback: Tweets that mention London Calling » Top PR tips for getting your release covered by bloggers -- Topsy.com()

  • http://twitter.com/andrewgrill/statuses/29076286980 andrewgrill (Andrew Grill)

    Twitter Comment


    Some handy tips for PRs hoping to get their releases covered by bloggers. Read [link to post] and it may help your strike rate #prtips

    Posted using Chat Catcher

  • http://twitter.com/andymerch/statuses/29077070832 andymerch (Andy Merchant)

    Twitter Comment


    RT @Alisonbattisby @andrewgrill: Some handy tips for PRs hoping to get their releases covered by bloggers. [link to post] #prtips

    Posted using Chat Catcher

  • Andrew Grill

    So next time I get a stanard press release From a PR who doesn’t understand how bloggers operate, I’m going to refer them to http://lc.tl/prtip with the sign-off “please read and resubmit”.

  • http://twitter.com/jamesparton/statuses/29191182511 jamesparton (James Parton)

    Twitter Comment


    Some nice tips here > Top PR tips for getting your release covered by bloggers [link to post] #developers #marketing #mobile

    Posted using Chat Catcher

  • http://twitter.com/technalia/statuses/29191526367 technalia (Francisco Valseca)

    Twitter Comment


    RT @jamesparton: Some nice tips here > Top PR tips for getting your release covered by bloggers [link to post] #developers #marketing

    Posted using Chat Catcher

  • Pingback: Crossing the line – when is it right for a blogger to accept payment for stories? - Social Business Thinking()

Contact Andrew

You can email Andrew directly from this form - but please, no requests to supply content for my site.

Not readable? Change text. captcha txt