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Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over.  Now that she is on Foursquare and other [...]

Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program,  it looks like being a great event and very timely. From their website… Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in [...]

MIPTV in Cannes April 2010 the place to be this year #miptv

I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th. From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room. MIP Digital kicks off [...]

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it. This post has been prompted by some [...]