Comments on: Branded applications will drive mobile advertising in 2010

By: London Calling » Top posts and links for 2010

London Calling » Top posts and links for 2010 — Fri, 31 Dec 2010 08:51:09 +0000

[...] 5. Branded applications will drive mobile advertising in 2010 [...]

By: Lev

Lev — Tue, 27 Apr 2010 07:47:02 +0000

iPhone app is nice, but what about other platforms? In some countries iphone is not the most popular cell phone. Does it mean that companies should invest in building branded app for ONLY one platform. I think not, I think it's best to build branded mobile website, that will show nicely on most cellphones. Look here for example gitx.mobi it was built by an israeli company catchytech.com

By: EricaGlasier (Erica Glasier)

EricaGlasier (Erica Glasier) — Wed, 10 Feb 2010 01:38:03 +0000

Twitter Comment

"Branded utility" = the "download my ebook" of 2010. Lesson: give 'em something useful & they won't mind a logo. [link to post]

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By: EricaGlasier (Erica Glasier)

EricaGlasier (Erica Glasier) — Wed, 10 Feb 2010 00:00:59 +0000

Twitter Comment

"Branded utility" = the"download my ebook" of 2010. Lesson: give people something useful & they won't mind a logo. [link to post]

- Posted using Chat Catcher

By: gpritchard (Genevieve Pritchard)

gpritchard (Genevieve Pritchard) — Fri, 29 Jan 2010 17:41:51 +0000

Twitter Comment

#Branded #apps will drive #mobile #advertising | London Calling: If app is free in #exchange for subtle #promotion..[link to post]

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By: Roger Nolan

Roger Nolan — Tue, 19 Jan 2010 21:56:04 +0000

I think that although this is a trend we’ll see, it represents a nascent industry rather than the future. Sponsored Mobile apps are analogous to soap operas in the 50s. They will go the same way too as the channels, advertisers and – most importantly – the consumers become more sophisticated.

Take the Time Out example. As a savvy consumer I would not trust a Smirnoff branded app (and don’t forget Smirnoff is the lead brand here) to give me an unbiased review of a bar than a pure Time Out app. I think this is a great deal for Smirnoff and a pretty short term decision by Time Out.

By: Tweets that mention London Calling » Branded applications will drive mobile advertising in 2010 -- Topsy.com

Thu, 14 Jan 2010 23:54:13 +0000

[...] This post was mentioned on Twitter by Andrew Grill, Stephan Schilling. Stephan Schilling said: Read @AndrewGrill 's blog post how branded applications will drive #mobile #advertising in 2010 >> http://tr.im/KnPB [...]

By: eaon

eaon — Thu, 14 Jan 2010 17:07:23 +0000

good work.
the ball is def finally rolling on utility now. the recent announcements from Coke and Pepsi re diverting ad/media spend into longer term non-campaign activity being case in point, and thsi will no doubt encourage others who have been hesitant to move on ‘committment’ vs campaign.

By: Colchester Design and SEO

Colchester Design and SEO — Thu, 14 Jan 2010 09:14:57 +0000

This is very interesting. I seem to be able to filter out banner ads at will whenever they occur on websites. I’d imagine that I’d do the same on the iPhone (I haven’t seen any yet), so would totally agree with you that companies that are *much* more sophisticated than just placing banner ads all over their apps will likely do much better branding wise, and even conversion wise.