Search works founder goes mobile and launches SOMO

I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.

According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.

Somo, which currently employs nine staff, will offer clients a range of creative and planning/buying services, as well as mobile direct marketing opportunities and consultancy.

Good to see the space hotting up with more specialised mobile agencies.

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Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is Global Managing Partner, Social Consulting at IBM.