Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:
- 64% of consumers would grant permission to receive mobile advertising if they are incentivised
- FIVE advertisements per day is the most accepted by consumers
- 52% of consumers don’t mind listening to a brand message while waiting for someone to pick up the phone
- 54% of consumers would send an interesting offer they have received to friends and family
The results from a poll asking “Why has mobile advertising been slow to grow?” have also been released:
- 29% Cautious brands and agencies
- 27% Advertising must change for mobile
- 11% greedy operators
- 11% other
- 8% no one wants advertising on their mobile
- 7% Agency commission structure
- 6% technical challenges
To attend the conference, you can book online, and by using the discount code lcall09 London Calling readers can claim a discount and pay just £199 plus VAT- which is an excellent deal for a conference of this calibre.
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London Calling» sneak peek at upcoming UK mobile advertising survey [link to post]
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RT @AndrewGrill: London Calling» sneak peek at upcoming UK mobile advertising survey [link to post] @mpression
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RT @AndrewGrill: London Calling» sneak peek at upcoming UK mobile advertising survey [link to post]
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“52% of consumers don’t mind listening to a brand message while waiting for someone to pick up the phone” – [link to post]
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“64% of consumers would grant permission to receive mobile advertising if they are incentivised” more @andrewgrill [link to post]
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“54% of consumers would send an interesting offer they have received to friends and family” more @andrewgrill [link to post]
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