10 things you absolutely have to know about mobile advertising

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  • http://www.mediahound.biz Edward O’Meara

    Thanks for posting these Andrew. The one I’m not persuaded by is #10. Marketers should remember they’re working in a minimal inventory environment. It would be an interesting research project to test how much advertising users will accept.

  • http://www.andrewgrill.com Andrew

    Edward, I’m with you on this. I’d like to start a discussion about a new way of describing “mobile advertising” as “sponsored content” – thoughts?

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  • Mobile Media

    I always refer to it as mobile media as most of the advertisements are interactive or video based on mobiles, well at least the successful ones are.