Last Friday I was in the Hospital Club in Covent Garden, where I am a member.
Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January.
We spoke for a few minutes about a new mobile proposition he was working on, and he indicated how user profiles and USER CONTROL of their data and preferences was paramount to his new venture!
HOORAY! It is very exciting to hear others now talking about the importance of user privacy, preference, and permission (the 3P’s of mobile advertising) in what they are creating. More importantly, others are now seeing that by giving users control over not just their data, but also how companies interact with them via mobile, sustainable business models can be created.
This the central message of the every single one of us (ESOOU) movement, and I encourage you to have a look at the ESOOU website to learn more.
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2 Comments
You namecheck the club but not the individual’s business, so I may be missing some context. But isn’t there a touch of the ‘dog bites man’ here?
I’d assumed every business on the planet tries to understand the profile of its customers and users.
(And if a user doesn’t have control over their preferences, were they ever their preferences anyway?)
Am not trying to be disingenuous here, but am I missing something? ;-)
James, club namecheck was to say you meet interesting people there. I didn’t ask permission to blog our conversation so his name & business is not mentioned – but he is in the mobile advertising/widgets space.
The ability for users to submit (and hence then control) their preferences is not widely built into many mobile services so hooray that people are starting to build them in. Hope this clears things up.