I rarely watch myself back on video but I was very pleased with the result. On the 17 minute video below, Jonathan MacDonald and I talk about many of the issues facing mobile advertising today – and some real solutions. Recorded December 2008. Also featured on MIR and jonathanmacdonald.com
Thankyou also to Ewan MacLeod from mobile industry review for the opportunity to be involved in this great project.
I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world.
Quoting from the report
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face [...]
I was settling into my seat on a BMI Airbus A320 heading to Moscow on Thursday night from London, and I reached above my head to turn on the light switch above my seat.
Imagine my surprise when I saw this warning panel below. Now that smoking is banned on all flights, they have replaced the [...]
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