This week the Carnival of the mobilists is over at the VoIP Survivor blog where one of our posts is featured – with the comment
Andrew Grill from London Calling deals with the need for mobile advertising to provide more value to advertisers in 2009 – a need that can be satisfied with better context. Andrew does that very well even without saying the looming word “recession” even once.
There you will also find posts on mobile context, the future of mobility, development and user interfaces, the mobile web, and Nokia vs. Apple.
Next week the carnival will be held at Mobile Broadband Blog.
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Australian carrier Optus launches mobile ad strategyI was drawn to this story from a post at mUmBRELLA. According to the lovely Natalie Apostolou at Digital Media magazine, Optus has entered the mobile advertising game, completing its first significant pilot campaign with client McDonalds over December to over 100 customers.
Quoting the story below:
Optus General Manager content and portals Mark Mulder, revealed to Digital Media [...]
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Mobile Monday Peer Award finalists announcedMobileMonday Barcelona and the Mobile Monday Community are organizing Mobile Peer Awards during the Mobile World Congress in Barcelona. The February 16th event is expected to draw several hundred participants to see which of the international candidates are most successful in the eyes of the peers.
The competitors have been selected by local MobileMonday chapters based [...]