I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant. As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines. While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO [...]
On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London. Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising. First up was [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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I stumbled across spotify.com recently and thanks to an invitation from Vikki Chowney from Six Degrees PR I now have access to this free service. In a nutshell, it is an online music service with an easy to use and intuitive desktop client that just works. Enter a song title, genre, or artist and click search. [...]
By Andrew Grill
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Posted November 26, 2008
in music
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Tagged emi, free music, itunes, last fm, last.fm, music, music advertising model, online music, sony bng, spotify, spotify.com, universal, warner
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One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged. The downside though is that if I don’t post very often in a given month it is pretty obvious! Well [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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I am delighted to support the Mobile Industry Review’s charity initiative ’Christmas Presents’ charity draw for Childline and the UN Foundation. MIR are asking people to make donations directly to the charities and in return they will give them free prize draw tickets to win a netbook, phones or other mobile technology. To participate it is [...]
Over at Mobile Industry Review (formerly known as SMS Text News), Ewan MacLeod has started to compile the Who’s Who of the mobile industry. An extract of the full list is below – see mobileindustryreview.com for the growing list. Patrick Smith, Joshua PR Sue Forbes, Motorola Good Technology Group Steve Ives, Taptu Rodrigue Ullens, Voxbone [...]
Yesterday in London, Jonathan MacDonald chaired an excellent day at the IIR mobile content conference in London – and also had a major announcement. He mentioned that on the 8th December 2008 he will retire his existing presentation deck: – Volume 1: The Communication ideal. On the 9th December 2008, he starts his new journey Vol 2. No Way [...]
I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria. Christopher Osborne has put together an exciting program for the first event with three exciting presenters: Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies) CloudMade/Open Street Map – Nick Black [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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I have been contributing and posting to the Carnival of the Mobilists for the last 12 months or so, so I am delighted that this week not only is one of my posts featured, but Scott from Mippin has tagged it as his “post of the week” – thanks Scott. I had the chance to [...]
I attended a fantastic Future of Mobile conference in London on Monday attended by well over 450 people at the Kensington Town Hall in London. There have already been a number of write-ups of the event, but the most interesting one came from Alan Patrick who was not even at the event. He was following [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work). It says so much about the state of mobile advertising, and why the critics still say it is not working. The [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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As a representative on the Mobile Marketing Association (MMA) UK council, I am happy to republish the findings from their latest study. The Mobile Marketing Association annual study finds increase in mobile marketing receptiveness and Adoption Global Study. It also provides insight into consumer attitude and usage for Mobile Marketing in selected markets World-wide New [...]
An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in Latin America. Pepsi’s TV commercial for “Kung Fu Fighting” [...]
The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu. Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to post the release below verbatim. Well done Taptu! Taptu chosen to provide search functionality for over two million users [...]
I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks. The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired [...]
I am honoured to have been asked to write an article for Vodafone Receiver Magazine about the future of location which is now live on the Vodafone Receiver website. Vodafone Receiver is a fantastic initiative to bring a cross section of ideas about mobile to a wide audience. Their current theme is “Space is the Place” and [...]
This month, the crew at Spinning Around have again dissected the Ad Age Power 150 to list the top marketing blogs in the UK. This time round, it seems like it was a fair bit of work – so please visit the Spinning Around site for the full list. London Calling is up 10 places [...]
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London. Read what he found out over on his site.
