Comments on: Think big, act small, scale fast – advice from Procter & Gamble on mobile advertising

By: The future of Mobile Branding : Morodo Beijing Blog

The future of Mobile Branding : Morodo Beijing Blog — Fri, 24 Jul 2009 04:13:13 +0000

[...] to be based around a free app that provides content, updates or links to product information. Procter & Gamble’s mobile strategy sets very high store by such means of reaching the market and they are right to do so as their aim [...]

By: msearchgroove » Blog Archive » Mobile Advertising Is Broken - Who Will Fix It?

Sat, 01 Nov 2008 13:55:32 +0000

[...] At the same MMA conference where Jonathan spoke, I also witnessed a brilliant keynote from Khurram Hamid, Global Head of Mobile Marketing for Procter and Gamble. When the world’s biggest advertiser, with 350 brands across 54 countries, starts talking up mobile – it is time to take notice. (You can see the full post on my blog. If you read nothing else today – you need to read this post.) [...]

By: London Calling » Carnival of the Mobilists 146 at London Calling

London Calling » Carnival of the Mobilists 146 at London Calling — Mon, 20 Oct 2008 11:21:45 +0000

[...] Procter & Gamble’s view on mobile advertising The 3 P’s of mobile advertising Ad funded model to rival Blyk launches in Croatia Mobile advertising roundtable debate summary The ALDI effect and how it will benefit mobile advertising [...]

By: London Calling » Mobile Monday London event review on NFC

London Calling » Mobile Monday London event review on NFC — Tue, 14 Oct 2008 07:54:44 +0000

[...] at Proxama (and who also kindly contacted me before the event to ask if she could quote from my P&G blog post), and Claire Maslen – head of NFC from [...]

By: London Calling » Carnival of the mobilists #145 is at blog.mjelly.com

London Calling » Carnival of the mobilists #145 is at blog.mjelly.com — Tue, 14 Oct 2008 06:46:43 +0000

[...] also