Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.
Hear over to Telematics Update to read my views. Thanks Thomas for the opportunity to respond to the discussion.
In summary – the current environment presents marketers with a huge opportunity to provide consumers with a real benefit. We must however ensure we get the 3 P’s of mobile advertising right.
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Carnival of the mobilists 147 at Voip SurvivorRead this week’s carnival of the mobilists at host Tsahi Levent-Levi’s Voip Survivor’s Carnival, where the hot topics of the week’s best blogging are developing for mobile, advertising, and metaphors and associations.
This week the carnival caters for three separate audiences:
Posts relevant for those developing for mobile.
Advertising related – there is a nice catch of ad related posts.
Readings [...]
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Location Advertising conference in BerlinI was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week.
It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s [...]
