Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues:
1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile
Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my opinion.
If someone had said to me 20 years ago that I had to carry around a telephone with me all day, I would have thought them quite strange. When I bought my first (analogue) mobile in 1994 – a Nokia N1000 my life changed forever.
Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer.
Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below:
Over at spotlightideas.co.uk, Eamon Mahony has been burning the midnight oil to compose a list of the top 250 Top 250 Blog Posts in Advertising, Marketing, Media & PR, following on from his earlier list The Top 100 Advertising, Marketing, Media & PR Blogs.
It is well worth a read – head over to Spotlight Ideas now [...]
What I’m waiting for is the confluence of screens 2, 3 and 4 where context would be switched seamlessly based on which screen we want watch whatever we’re watching based on where we are, i.e screen 2 is preferred in living room, screen 3 when at work and screen 4 when outside, so when I come to living room from outside whatever I’m watching/hearing on the mobile shifts to the TV
[...] Andrew Grill talks about mobile as the fourth screen as depicted in a Nokia Ad 1st screen = cinema 2nd screen = TV 3rd screen = internet 4th screen = [...]
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What I’m waiting for is the confluence of screens 2, 3 and 4 where context would be switched seamlessly based on which screen we want watch whatever we’re watching based on where we are, i.e screen 2 is preferred in living room, screen 3 when at work and screen 4 when outside, so when I come to living room from outside whatever I’m watching/hearing on the mobile shifts to the TV
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[...] Andrew Grill talks about mobile as the fourth screen as depicted in a Nokia Ad 1st screen = cinema 2nd screen = TV 3rd screen = internet 4th screen = [...]