I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released. You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat [...]
By Andrew Grill
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Posted August 31, 2008
in mobile
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Tagged 7th mass, Chetan Sharma, communities, communities dominate brands, futuretext, mass media, mobile, mobile advertising, Mobile as 7th of the Mass Media, mobile strategy, new book, recommended reading, strategy, Tomi Ahonen
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Ofcom(the UK telecoms, TV, radio and spectrum regulator) has published an initial consultation document assessing how the mobile sector delivers on the needs of UK citizens and consumers and posing questions about the future of competition and regulatory policy. Ofcom’s aims for the sector are to ensure that: consumers get the best choice and value [...]
By Andrew Grill
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Posted August 30, 2008
in regulation
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Tagged call charges, mobile advertising, mobile market, mobile regulation, mobile termination, mobiles, ofcom, ofcom consultation, pay to receive calls, receiver pays model, regulation, telecoms regulation, uk government, uk mobile
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A Gartner report published today predicts that Mobile Advertising market alone will be worth Over $12 Billion by 2011. Wow – big numbers here. Quoting from the report “Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile [...]
Marketing Week is reporting that 3 are going to launch a “Facebook phone” for Christmas. Quoting from the report: Mobile operator 3 is launching the first handset to have a “Facebook button” that will take users directly to the site. It will be part of an “ultimate handset”, which will be launched for Christmas. It is [...]
Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc. These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia. It has now been released as version [...]
By Andrew Grill
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Posted August 26, 2008
in location
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Tagged cell-ID, fire eagle, friend finder, google mobile maps, gps, lbs, locatik, location, location based, location enabled social networking, psiloc, social networking
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Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008. The results from the survey make interesting reading – and are for the Australian market: • 50% would consider receiving ads to their mobile if they [...]
Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]
By Andrew Grill
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Posted August 25, 2008
in advertising
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Tagged advertising awards, aldi, aldi effect, aldi effect mobile advertising, aldi effect on advertising, cannes lions, consumer spending, context, credit crisis, credit crunch, credit crunch and mobile advertising, economy, mobile advertising, mobile operators, permisison based, profile, q research, recession, relevant, targeted, tesco, Tomi Ahonen
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This week’s Carnival of the Mobilists is back at MobHappy - actually where it all started back in October 2005. Since then, the Carnival has thrived as a place to showcase the best writing about mobile in the blogosphere. Featured this week is my post on the new Google Gears geolocation API. Head over to MobHappy to read [...]
ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK. Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment [...]
As foreshadowed by Charles Wiles at the Mobile Monday London event in July, and as announced on the Google Mobile official blog as well as on Charles’ blog, the Google Gears API is now location enabled for both desktop browsers (via IP address) as well as mobile browsers (windows mobile only at the moment) using cell-ID or GPS. [...]
By Andrew Grill
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Posted August 23, 2008
in location
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Tagged andriod, cell-ID, Charles Wiles, geolocation api, google gears, google location, gps, lastminute, lbs, location advertising, location based services, mobile advertising, mobile monday, operator independent location, rummble, symbian
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The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so – covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain. As quoted from the Telegraph website: Many of [...]
By Andrew Grill
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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Well, this has absolutely nothing to do with this blog, also called London Calling but I thought I’d upload the press release anyway. Press Release: Mayor seeks ‘wow’ factor for London 2012′s legacy Mayor of London Boris Johnson has today called on businesses and organisations from around the world to submit truly ground-breaking ideas to [...]
By Andrew Grill
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Posted August 21, 2008
in London Olympics
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Tagged 2012 london, 2012 london calling, 2012londoncalling.co.uk, boris johnson, london calling, london calling olympics, london olympic games, London Olympics, londoncalling, mayor of london
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As reported over at Brand Republic, Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain. In addition, Sky has promoted David Gibbs to general manager for mobile. The two appointments follow the recent announcement that Emma Lloyd, business development director at Sky, will take overall responsibility for [...]
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project. Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets. SMS is probably the most [...]
UPDATE: November 29 2008 I thought it would be worth an update on this post, as it receives a fair number of hits every day so many others must also be hanging out for the E71 + Goodlink fix. I’ve been testing version 5.1.0.24 on my E71 and E61i. The good news is that it [...]
By Andrew Grill
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Posted August 17, 2008
in mobile, push email
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Tagged blackberry, E71, gmm, good mobile messaging, goodlink, goodlink 5, Nokia, nokia e71, push email, symbian
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I came across Clicky from one of my twitter contacts, so I thought I’d take a closer look. Wow! This is the analytics tool I have been waiting for. For 2 years I had to suffer with only matrixstats from my web host, then recently signed up for mybloglog which give a better view of what is going on [...]
By Andrew Grill
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Posted August 15, 2008
in blogs
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Tagged analytics, blog analytics, blog stats, blog visitors, clicky, getclicky.com/39245, stats, track visitors, web analytics, website analytics, website statistics, website stats
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There are lots of “Top 100″ lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for [...]
By Andrew Grill
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Posted August 13, 2008
in blogs
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Tagged account planning, advertising, affiliate marketing, blogging, branding, brands, copywriting, creative, customer behaviour, design, digital marketing, lead generation, media, ppc, sales, selling, seo, small business, social media, spotlight ideas, top 20 blogs, trends, word of mouth
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Over at Cellular news, there is a story on a survey commissioned by Valista and conducted at the Building Blocks 2008 conference held last week found that over 86 percent of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. [...]
Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen – someone well respected in this space for among other things his communities dominate brands blog. In Tomi’s posted titled Permission Based is not enough: Understanding mobile advertising from March 20 this year, he argues eloquently that [...]
I received an email via my contact form this morning from Andrew Gray in Melbourne about a new mobile search engine called Firxt. As I’m always happy to help Aussie startups, I’ve posted the information here as well as a bit from his about page. Why not point your mobile browser at www.firxt.com and give a [...]
It was only going to be a matter of time until sponsored Google mobile maps results would appear. Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also [...]
This post has just been featured at WOM World/Nokia. Just over a week ago I took delivery of a shiny new Nokia E71. Those who have been following London Calling lately will know that I have been waiting excitedly for the E71 to be released, having been an early adopter of both the E61 and E61i. [...]
By Andrew Grill
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Posted August 9, 2008
in Nokia
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Tagged business phone, E series, E71, E71 experience, e71 goodlink, flickr, goodlink, goodlink e71 keyboard, goodlink nokia bug, google mobile maps, gps, handy taskman, hsdpa, iphone killer, Nokia, nokia e series, nokia e71, Nokia E71 power user, nokia E71 review, nokia maps, nokia upgrade, psiloc connect, should I buy a Nokie E71, ShoZu, WOM World Nokia
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The Olympic Games are a hot topic and people from all over the world want to catch up with the latest news about it. According to a recent release from Nielsen Mobile 31.3% of mobile video users and 17.2% of mobile internet users in the UK are likely to follow the Olympics on their cell [...]
Google appear to be the front runners at the moment – is their lead assailable? With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the rumours circulating that soon they will open up their cell-ID database API to third parties [...]
By Andrew Grill
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Posted August 8, 2008
in location
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Tagged cell-ID, google, gps, location, maps, mashup, mobile, mobile advertising, my location, Nokia, zagme
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Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by Dynamic Logic. Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of advertisers, the [...]
By Andrew Grill
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Posted August 7, 2008
in advertising
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Tagged 4th screen advertising, ad index, advertising content, blyk, dynamic logic, mobile advertising, mobile advertising index, mobile survey, o2, o2 mobile advertising survey results, targeted mobile advertising, uk mobile advertising survey
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Redwood City, Calif.– August 6, 2008 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have made investments in the company. These market leaders join the company’s existing investors who also participated in this round – Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), [...]
I’m delighted to be involved with this year’s Future of Mobile conference to be held in London on November 17-18th at the Kensington Town Hall. I’ll be in good company as I will be joined by fellow bloggers James Whatley, Vero Pepperell, Helen Keegan, Jemima Kiss and Ewan MacLeod. Also on the platform are Rudy de [...]
The crew over at SPINNING AROUND: SEVENTY SEVEN THINKING OUT LOUD have once again sliced and diced the Ad Age Power 150 at of 1st August to see who’s who in the UK blogging world. I’m delighted to day that London Calling is shooting up the charts (up 4 on the UK chart to #42 and up 135 [...]
By Andrew Grill
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Posted August 3, 2008
in blogs
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Tagged ad age, ad age power 150, blog chart, blog ranking, blogging, blogs, london calling, ranking, top uk blogs, top uk marketing blogs, uk blogs
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